Atlas International

From the Audiovisual Identity Database, the motion graphics museum

Background

Atlas International Film GmbH was founded in February of 1967 by Dieter Menz. Today, Atlas International is headed by his sons, Philipp and Stefan Menz, both seasoned movie executives with professional careers spanning close to 30 years.



1st Logo (1979-1989)

Visuals: On a map of the entire world with the landmasses colored green and the water colored in cyan, there is the Atlas Film logo forming. After it's formed, the text "atlas international" fades in beneath the logo, and then they zoom in. "presents" fades in later.

Trivia: The music and map were later used for the North American Releasing logo, which also used a similar animation.

Technique: Camera-controlled animation.

Audio: A sampled synthesized piece from the track "Friedmann Bach" from Klaus Schulze's 1978 album X.

Audio Variant: Sometimes, the logo is silent.

Availability:

  • Seen on old UK VHS releases of Don't Go In The House, Bloodshot, and possibly others, however, current prints of the former two have it removed or replaced with the next logo.
  • The only place where this logo appears in any form is on the Anchor Bay Region 1 DVD release of Mad Mission Part II: Aces Go Places (AKA, Aces Go Places II).
  • It is also said to be intact (although not fully confirmed) on the German Laser Paradise DVD release of BMX Bandits, but some sources indicate the 2nd Atlas Film logo appears instead.
  • It does however, appear on the Canadian Seville Pictures DVD release of the former.

2nd Logo (December 22, 1989-2005)


Visuals: On a purple/black (or blue/black) gradient background, a striped silver model of the earth zooms out and spins. Then the parts of the Atlas Film logo start forming in front of the globe as the background then turns into a gray/white (or sky blue/white) gradient background. The words "atlas international" zoom out below, and then "presents" fades in. A copyright with the year in roman numerals appear on the bottom right.

Variants:

  • Filmed and videotaped versions of the logo exist.
  • A variant that lacks "Presents" also exists.
  • A variant where the 4:3 videotape version is stretched into 16:9 widescreen also exists, which was seen on an Australian TV airing of 666: In Bed With the Devil, before the 1996 Constantin Film logo.
  • When shown in widescreen, the bottom text with the copyright, and "@" touch the borders or are cut of completely. In 2.35:1 Scope, only "Atlas International" with the "@" is shown (due to cropping).

Technique: CGI.

Audio: Same as the previous logo.

Audio Variant: On the French print of A Chinese Ghost Story I, it uses the last half of the current Media Asia fanfare.

Availability:

  • The filmed version can be seen on the Region 1 Anchor Bay DVD release of A Better Tomorrow, and the Tartan UK Ultimate Edition and U.S. Dragon Dynasty 2 Disc edition of Hard Boiled.
  • The videotaped version can be found on the Hen's Tooth Video DVD release of the 1974 Jack and the Beanstalk anime and the Shrek Show release of Don't Go in the House.
  • This logo is also preserved on some Hong Kong films released under the Hong Kong Legends label in the UK, like Once a Thief, The Killer, and Treasure Hunt.
  • The Scope version can be found on the UK Entertainment In Video DVD release of Aces Go Places 5, plastering the Cinema City Co. logo.

3rd Logo (2005?-October 4, 2012)

Visuals: On a black background, there is a metallic ribbon-like object waving. It fades out and a glass version of the planet Earth gets revealed by a light. It spins, and a glass version of the A from the Atlas logo zooms out while spinning, revealing to contain the planet inside. The words "atlas international" are also revealed and the logo places itself at the left of them. The lights on the logo move and the text shines.

Technique: CGI.

Audio: A calming bell tune which then evolves into a majestic fanfare.

Availability: Seen on Atlas International releases from this period, as well as Pissanos' releases of older animated films from Atlas' library. This includes Assassin's Bullet and Als je begrijpt wat ik bedoel.

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