Hianlo Films

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (October 23, 2020)

Visuals: Three gold bars with rising, slanted upper sides wipe in from left to right on a black background. A gold curve draws over the bars from right to left while a lens flare follows the path after its formation. At the same time, "HIANLO" in white turns in letter by letter while a brown tinted sky background with lights seen in the distance, alongside an ocean surface on the lower section of the screen, fades in. "FILMS" raises upwards and a white light spark slides through it from left to right. Afterwards, the upper-most point of the curve shines.

Technique: CGI.

Audio: An elegant and dreamy piano piece. It begins with brief twinkling and background sound effects such as ocean waves, a reversed whoosh, and a warbling liquid sound are heard.

Availability: The logo is only seen on Chasing Wonders.

2nd Logo (August 25, 2023-)

Visuals: "HIANLO" in a thin font slighty zooms out on a black background. The contents containing the text then rapidly multiply, expanding the content's size and resulting in an effect that makes it look like the letters are made out of multiple strokes and dots. Simultaneously, a warm-coloured gradient cloud background expands in the centre through an iris effect and changes hues from blue violet back to orange and gold, then red, and a mixture of all three colour schemes before the background reverts to black. Blurred, thin lines are seen traveling around the background either in spinning curves or ripples. The text gradually slides at a rapid pace with copies of the letters entering the rectangular mask containing the logo. Eventually, the amount of inner masks within the contents of the rectangular outer mask lessen and the text, now a thicker version of itself, is normal, reaching said status when the background becomes black.

Technique: Flash animation by George Buckfield.[1]

Audio: Beginning with a low, reverbed digital note, a choral crescendo is performed alongside shining sound effects in the middle of said performance.

Availability: The logo is seen on Golda.

References

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