TV Land Original Production

From the Audiovisual Identity Database, the motion graphics museum


Background

This handles production for TV Land's original programming.

TV Land Productions

(1998-2006)


Logo: On a half-divided orange and light blue background, we see a white oval globe in the center, with the classic TV Land logo (which looks similar to the familiar logo, but with sharper points and the squares arranged in a jumbled manner) inside. The word "PRODUCTIONS" and a copyright stamp are below it.

Variants:

  • There's a black and white version.
  • On ALF's Hit Talk Show, the little specs around the logo flicker.
  • On some shows, the word “ORIGINAL” is above the logo while the word “PRODUCTIONS” is seen below.
  • On rare occasions, the logo itself is blue instead of white, the word “PRODUCTIONS” is below the logo, and the continents on both sides of the oval map are colorized orange and blue; on their respective sides.

Technique: None, except for the ALF's Hit Talk Show variant.

Music/Sounds: A man saying "This has been a TV Land production" with a spacey 70's-style keyboard sound in the background. The B&W variant has no sounds in the background. ALF's Hit Talk Show used the end theme with no announcer.

Music/Sounds Variants:

  • On episodes of Chasing Farrah, we hear TV Land’s signature jingle from the time, which consists of 3 consecutive synth beeps; corresponding to the tiny dots flashing around the logo.
  • Original CBS airings of The Dick Van Dyke Show Revisited use a generic theme and a voiceover.

Availability: Seen at the end of TV Land's old 60-Second Sitcom segments All's Well, Spin & Cutter and The Gaveltons. Also seen on Malcolm's Ulitimate Fan Hour. Surprisingly seen at the end of The Brady Bunch's 35th Anniversary Reunion, which had the 2nd logo at the beginning.

TV Land Original Presentation

(2004)


Logo: Unknown.

Technique: 2D animation by Trollbäck+Company.

Music/Sounds: A relaxing tune followed by three beeps (which is TV Land's signature jingle at the time) accompanied by a announcer saying "And now, an original TV Land presentation."

Availability: Seen at the beginning of The Brady Bunch's 35th Anniversary Reunion and other specials that aired on the network.

TV Land Prime Original Production

(June 16-August 18, 2010)


Logo: On a white background with a faint wallpaper of the word "PRIME", we see the word "PRIME" in an outlined blue font unfold itself. We quickly zoom out as it finishes unfolding, as the TV Land logo of the time (which features the stylized square from the previous logo, but without any of the squares inside) appears next to it, with a line between them. The words "ORIGINAL PRODUCTION" in black appear below, and a copyright stamp appears below the logo when it forms.

Technique: CGI by Trollbäck+Company.

Music/Sounds: A shining sound effect.

Availability: Was seen on the first season of Hot in Cleveland.

TV Land Original Production

1st Logo (January 19, 2011-2012)

Logo: On a stylized dark blue background, we see a glimpse of the stacked text "ORIGINAL PRODUCTION" with a flowing blue cloth around it. We then cut to a full view of the cloth, with the text and the TV Land logo of the time in black and white zooming out, and a copyright stamp appears below.

Technique: CGI by Trollbäck+Company.

Music/Sounds: A short 6-note rock theme.

Availability: Seen on Happily Divorced, the first seasons of The Exes and Retired at 35, and the second season of Hot in Cleveland. However, it's replaced by later logos on original airings.

2nd Logo (2011-2012)

Logo: On a green background, we see several magenta and light blue layers flip to the left like a book, until they form a rough blue box with "TV LAND" logo inside, and "ORIGINAL PRODUCTION" sliding in on the right side.

Technique: CGI by Trollbäck+Company.

Music/Sounds: Unknown.

Availability: Seen on the third season of Hot in Cleveland, the second season of Retired at 35, and Happily Divorced.

3rd Logo (2012-2015)

Logo: On a turquoise background, we see the word "TV" in a blue font zoom in, with a rough, rotated blue box partially surrounding it. The box slides down and becomes an outline, after which the screen cuts to a blue background with the name "TVland" in an aquamarine font, with the rotated box around "TV, and the stacked words "ORIGINAL PRODUCTION" slide out from the right side of the logo and stop next to it.

Variant: Unknown.

Technique: 2D animation by Trollbäck+Company.

Music/Sounds: A short rock tune that ends in a whistle version of the TV Land jingle.

Availability: Seen on the last 3 seasons of Hot in Cleveland, The Exes, Soul Man, and the first 6 episodes of Younger.

4th Logo (May 5, 2015-2017)

Logo: On a white background, we see a dark blue parallelogram in the center of the screen. The parallelogram quickly becomes a weird-looking shape that resembles two squares overlapping each other, before it transforms into the current TV Land logo (which consists of "TV LAND" in white on a similar strange shape) with two lines that resemble markings from a permanent marker. The TV Land logo and the markings move around the screen in various shots, including a close-up of the TV Land logo with a marker-drawn circle around it. As the TV Land logo zooms out, two arrows appear in the bottom left and top right corners from the logo, causing the words "ORIGINAL" and "PRODUCTION", also written with a marker, to zoom out at the top and bottom of the TV Land logo respectively. A copyright notice fades in below.

Variant: A still version exists on The Jim Gaffigan Show.

Technique: A mix of stop-motion and 2D animation. The brand was completely done by none other than Roger, who did the current Discovery brand.

Music/Sounds: A grungy beat-box remix tune.

Availability: Seen on Impastor, Teachers, later episodes of Younger, and The Jim Gaffigan Show, among others.

5th Logo (2017-September 4, 2019)

Logo: On a blue background, we first the letters "T" (in turquoise) and V (in white) Then, the word "LAND" in magenta appears with two turquoise squares. Then, we see the current TV Land logo in magenta, with the word ORIGINAL in lime behind it. The word ORIGINAL starts to go up, to make space for the PRODUCTION also in turquoise, so now it reads ORIGINAL PRODUCTION. Both the TV Land logo, and the words ORIGINAL PRODUCTION start to zoom out of the camera, while the words ORIGINAL PRODUCTION separate from themselves before going back to their places. A lime copyright notice fades in below.

Technique: A mix of stop-motion and 2D.

Music/Sounds: A two-note theme, accompanied by drum sounds.

Availability: Seen on episodes of Younger, Teachers, and various other original programming on TV Land.

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