Peacock

Credits

Descriptions by
Thisisanswer

Captures by
Tobias Benson01 and TheRealMarcel2000

Video captures courtesy of
Broken Saw, Digital media resources, Marcel Adadevoh Ntim and NVH+

Peacock
Founded:	July 15, 2020 (3 years ago)
Key People:	Matt Strauss (Chairman) Kelly Campbell (President) Patrick Miceli (CTO)
Location:	United States
Parent:	NBCUniversal Television and Streaming

Background

Peacock is an American over-the-top video streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast. Named after the NBC logo, the service launched on July 15, 2020. The service primarily shows content from NBCUniversal studios and other third-party content providers, including television series, films, news, and sports programming. The service was first available in a free ad-supported version with limited content (as of January 31, 2023 it has been removed, making Peacock a paid-only service), while premium tiers include a larger content library and access to additional NBC Sports and WWE Network content, with the latter service being available in the United States.

1st Logo (September 17, 2019, April 15, 2020-2022)

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  Monogram

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  Inverted version

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  Monogram (inverted version)

Visuals: On a black background, a white circle quickly grows out into a "c", while 5 other c's/rings pop out to the left and right of it, as well as a bar on the right. They quickly form up the text "peacock" in a custom font via the following methods:

• The p forms from a drop shape with the point in 7:00 position before breaking out and dropping a line down.
• The e starts off as a c before quickly tilting and drawing its crossbar across the middle.
• The a is just shown with a bar.
• The o starts as a c before closing up.
• The k forms via the bar stretching vertically and fanning out the rest of the lines.
• The c's are just presented as is.

Then, the logo zooms out slightly as the "p" fully forms as 6 multi-colored dots, arranged like a vertical representation of the NBC peacock's feathers, pop in one-by-one After a second, the dots fan back as all the letters disappear, barring the "p," and then come together as the "p" gains a silver color and bevel effect. The dots then fan back into position, and then the screen fades out.

Trivia:

• The dots of this logo would be reused for NBC's temporary logo from July 2020 to March 2021 to promote the service's launch.
• The letters "p" and "k" have a sharp, distinct accent with a point that mirrors the cut out of the peacock's beak from the NBC logo, albeit facing in the opposite direction.

Variants:

• A prototype version exists, which was used in 2019 on the preview site. Here, the dots first appear and then retract before hopping in an arc, revealing the "peacock" name. The dots eventually open back up.
• An inverted version also exists.
• A still version also exists, either showing normal or inverted colors.

Technique: CGI. The branding was done by Loyalkaspar.

Audio: A soft piano 3-note tune, reminiscent of the NBC chimes, which is followed by soft ambiance and the sound of a peacock flapping wings when the monogram forms up. Composed by YouTooCanWoo.

Audio Variant: Sometimes, the ending theme plays over it or none.

Availability: It can be seen at the beginning of all of their content, while the variants appear on the programs listed.

2nd Logo (June 24, 2022-)

• 
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  Monogram

Visuals: The Peacock logo, now beveled all over, emerges from the darkness as the dots (which are briefly yellow that turn into rainbow colors) drop down and appear along with the background brightening up a bit, as the text becomes white and flat, and gains a shadow. Like the previous logo, the dots fan back as all the letters disappear, barring the "p," and then come together as the "p" gains a silver color and bevel effect. The dots then fan back into position.

Variants:

• Sometimes, the logo is still.
• There is an alternative variant for Peacock originals where the logo transitions from the "peacock" name with the "ORIGINAL" text (in Peacock's custom typeface, named Peacock Sans) on the same background.

Technique: CGI animation and compositing by Anthony Serraino at Loyalkaspar.

Audio: Same as the previous logo, but shortened and remixed, with strings playing the "chimes." Like the previous logo, this was composed by YouTooCanWoo.

Audio Variant: Sometimes, the ending theme plays over it or none.

Availability: First seen on Would It Kill You To Laugh? and then on all programming following it.