Draft:CBS News Productions

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (1976-)

Visuals: Essentially just the text "CBS NEWS" with the famous CBS eyemark logo and the CBS copyright disclaimer below.

Closing Title: Depending on the news program.

Technique: A still, superimposed graphic.

Audio: The closing theme of the newscaster.

Availability: Seen on their former and current news programs that they produced from 1976 onwards such as CBS Evening News, 60 Minutes, and CBS Morning News.

2nd Logo (1993-1995)

Visuals: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: Seen on the CBS Evening News with Dan Rather (& Connie Chung), 60 Minutes, CBS News Sunday Morning, Face the Nation, CBS News Nightwatch/Up to the Minute, The CBS Morning News, CBS This Morning, and 48 Hours.

3rd Logo (1995-1996)

Visuals: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: Same as before.

4th Logo (1996-1998)

Visuals: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: See the 2nd Logo.

5th Logo (1998-2000)

Visuals: Unknown

Technique: CGI by Pittard Sullivan.

Audio: Unknown

Availability: Seen on the CBS Evening News with Dan Rather, 60 Minutes, CBS News Sunday Morning, Face the Nation, Up to the Minute, The CBS Morning News, CBS This Morning, and 48 Hours.

6th Logo (2000-2006)

Visuals: Unknown

Variant: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: Seen on the CBS Evening News with (Dan Rather/Bob Schieffer), 60 Minutes (II), CBS News Sunday Morning, Face the Nation, Up to the Minute, The CBS Morning News, The Early Show, and 48 Hours (Investigates/Mystery).

7th Logo (2006-2009)

Visuals: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: Seen on the CBS Evening News with Katie Couric, 60 Minutes, CBS News Sunday Morning, Face the Nation, Up to the Minute, The CBS Morning News, The Early Show, and 48 Hours Mystery.

8th Logo (2009-2011)

Visuals: Unknown

Technique: A still graphic.

Audio: Unknown

Availability: Same as before.

9th Logo (2011-2015)

Unknown

10th Logo (2015-2019)

Visuals: The CBS eye and "CBS NEWS" zoom out on a black background with two large, dark blue CBS eyes. Below, the words

ORIGINAL REPORTING

fade in one by one.

Technique: CGI.

Audio: A orchestral tune with a male announcer saying "CBS News. Original reporting."

Availability: Seen on at least the CBS Overnight News.

11th Logo (2019-2020)

Unknown

12th Logo (Fall 2020-)


Visuals: On a white background, a close up of a 3D curve appears before cutting to reveal a circle, then another to reveal the famous CBS eye logo. Then it cuts to "CBS" in 3D shade. It slides, and the screen cuts to another shot where the word "NEWS" appears one by one to reveal "CBS NEWS" with the CBS eye on the left. The curve is still seen far to the right.

Variants:

  • A morning variant of the logo exists where on an orange background are the left and top portions of the CBS Sunday Morning sun logo (modified version, which used for CBS Mornings and CBS Saturday Morning) before the logo animates as normal. This is seen on CBS Mornings.
  • Starting on April 22, 2024, when the CBS News Streaming Network was rebranded as CBS News 24/7, the logo is moved further and "24/7" is added to the logo. This is used only as an ident on CBS News 24/7.

Technique: CGI by Gretel.

Audio: A violin theme, followed by a dramatic arrangement of the CBS five-note jingle with the stopwatch ticking sound from 60 Minutes. Composed by Antfood. The final three notes can be heard on Antfood's 2022 mnemonic reel here.

Availability: It debuted on 60 Minutes and started to appear on its current news programs from 2020 onwards. It also appears as an ident on CBS News 24/7 (the original version was used when it was the CBS News Streaming Network).

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