CBS Family Presentation

From the Audiovisual Identity Database, the motion graphics museum

Open (1972-1974)


Visuals: On a black background is the text "A CBS FAMILY PRESENTATION" in a white Futura Thin font. Then, the letters "T," "A," and the second "T" in "PRESENTATION" morph into the shape of a house and a stylized family suddenly appears inside (a pink woman on the left, a light blue man on the right, and a red boy in the center, with the woman and man holding the child's hands).

Technique: Cel animation.

Audio: A jazzy seven-note trumpet and tenor saxophone duet, ending with a quick five-note xylophone stinger.

Availability: It's long-gone from television, but it can be seen on the Family Home Entertainment VHS of Ruby-Spears' Beauty and the Beast.


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