Aaron Spelling Productions

Credits

Descriptions by
Jason Jones and Shadeed A. Kelly

Captures by
Eric S., V of Doom, Shadeed A. Kelly, Bob Fish, bmasters9, EnormousRat, snelfu, Logophile, Gilblitz112, Pygmalion X, and Bree/LogoCuck

Editions by
V of Doom, Shadeed A. Kelly, bmasters9, and Bob Fish

Video captures courtesy of
LogoCuck

Background

Film and television producer Aaron Spelling established his own television production company initially known as Aaron Spelling Productions, Inc. in 1969. In 1986, Spelling made his company public after raising $80 million. On March 11, 1989, Aaron Spelling Productions was renamed to "Spelling Entertainment Inc." after acquiring Laurel Entertainment, Inc. and Worldvision Enterprises Inc.

Logo (January 21, 1977-July 26, 1990)

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Visuals: Essentially just the text "AARON SPELLING PRODUCTIONS" in an italicized bold serif font with some swashes on the letters. Copyright information is usually shown below. The logo is still.

Variants:

• On some shows and TV movies, the logo lacks a copyright notice.
• Depending on the show, the logo could be either white, blue or yellow.
• Sometimes, the text reads "AARON SPELLING PRODUCTIONS, INC.".
• On some episodes of The Love Boat and the TV movie The Users, the text says "AN AARON SPELLING PRODUCTION".
• Sometimes, the background is black.

Technique: Cutting or fading effects.

Audio: None or the end theme of the show.

Availability:

• It was seen on such shows like The Love Boat and Hotel, as well as TV movies like The Users, Velvet, Dark Mansions, Massarati and the Brain, The Best Little Girl in the World and Making of a Male Model.
• It was also seen on miniseries from the era, like The French Atlantic Affair, Hollywood Wives and Crossings.
• It was also seen on short-lived series from the era, like MacGruder and Loud, Glitter, Finder of Lost Loves and Nightingales.
• The logo is preserved on DVD releases of Spelling's shows from the era.
• The last two uses of the logo were Where's Rodney and Just Life, two unsold pilots from the era.

Aaron Spelling Productions

Spelling Entertainment Inc. ►