Marvel Comics Animation

From the Audiovisual Identity Database, the motion graphics museum


Background

Marvel Comics Animation was an animation production company that was formed in 1976 when Marvel inked a deal with ARP Films to take over the syndication rights from TVNational, including two from Grantray-Lawrence Animation, namely The Marvel Super Heroes and Spider-Man. During the era of Cadence Industries Corporation, Marvel Comics began to produce animated shows in 1977, joining forces with DePatie-Freleng Enterprises. On June 19, 1980, DFE was acquired outright by Marvel, and the assets were merged to Marvel Productions.

Logo (September 9, 1978-September 19, 1981)

Visuals: On a blue or light blue background is text that reads:

A
MARVEL COMICS
ANIMATION
P r e s e n t a t i o n

At the top left is a white circle containing a blue circle in the center. Inside of it features Spider-Man's head inside the blue circle. The circle is surrounded by the text "MARVEL COMICS ANIMATION" in a different position (a la Metro-Goldwyn-Mayer Television or Sunbow Productions). The closing variant is on a navy blue background having only Spider-Man's head in a white circle and the text above in center position.

Technique: A still card produced on print.

Audio: The opening variant is usually silent, but on the closing variant, the closing theme of the show was used.

Availability: Seen on Marvel shows during the era.

  • The opening variant was also seen on some television broadcasts of the 1967-1970 Spider-Man cartoon, several season one episodes of Spider-Man and His Amazing Friends, and may also appear on The Fantastic Four and The Marvel Super Heroes episodes of the same era.
  • On Netflix, the opening logo is preserved on a majority of the shows listed, but the closing logo is plastered by the 2006 Marvel Animation logo.
Marvel Comics Animation
Marvel Productions
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