Discovery Kids Originals (United States)

From the Audiovisual Identity Database, the motion graphics museum


Background

Discovery Kids was launched in 1996. It was rebranded into The Hub in 2010.

1st Logo (1997)


Logo: On a black background we see a CGI circle and a green planet earth is being seen with a purple circle outside of it and a ring is being seen with an orange globe on it being seen flying by. On the circle the word "Discovery" in a Aurora Bold Condensed font is being seen on the top and the word "KIDS" in orange-yellow is also being seen on the bottom and the logo zoomed out with the copyright notice is shown at the bottom.

Technique: CGI animation with the logo revealing, the planet orbiting and the rotation of the logo.

Music/Sounds: The same music as the Discovery Channel Productions logo from 1997.

Availability: It was only seen on Mega Movie Magic.

2nd Logo (1999)


Logo: On a sky background we see the Discovery Kids logo from the first logo with an orange planet earth from the first logo orbiting in front of the logo and the url "discoverykids.com" appears underneath the logo.

Technique: Same as the first logo but without the logo revealing.

Music/Sounds: None.

Availability: It was only seen on Real Kids, Real Adventures.

3rd Logo (2001)


Logo: On a black background, we see the CGI circle, it quickly turns around to reveal itself as the Discovery Kids logo which consist of a CGI half of a planet and inside of has the planet earth. In front of it has the words "Discovery" in a Aurora Bold Condensed font and "KIDS" in orange. There's an orange earth orbiting in front of the logo. The logo rotates to the left as a copyright notice appears below.

Technique: The logo revealing, the planet orbiting and the rotation of the logo.

Music/Sounds: The end theme of the show.

Availability: Seen on Truth or Scare episodes from the era when it was last seen on The Hub (now Discovery Family).

4th Logo (September 14, 2002-October 10, 2010)


Logo: On a fuchsia background we see a wordless Discovery Kids logo from before. Then, the white words "Discovery" starts appearing one by one and then followed by the word "KIDS" doing the same thing. While this is happening there is orange rings emitting from the logo, and there's a CG rocket flying around the logo with a trail following it. The rocket disappears but the trail then becomes a ring and dropping an orange earth planet with the continents being green. The ring bumps into the logo causing it to zoom forward and then back.

Trivia: This logo was designed by Lambie-Nairn and appears as an ident for both the block on NBC (a bite is taken to reveal a different background with the NBC logo) and the Discovery Kids digital channel itself.

Variants:

  • On Bigfoot Presents: Meteor and the Mighty Monster Trucks, the text "Produced by Meteor the Monster Truck Company, LLC for" is seen above the logo.
  • On Season 2 of The Save-Ums!, the text "A Decode Entertainment Inc. Production in Association with Discovery Kids" is seen above the logo.
  • A still version exists.
  • A variant exists where the background is seen in 16:9, however the animation (excluding one of the rings seen at the beginning) is still presented in 4:3.
  • A true 16:9 widescreen version exists.

Technique: The logo, the rings, and the formation of the logo. None for the still version.

Music/Sounds: The end theme of the show or silence.

Music/Sounds Variants:

  • On Hip Hop Harry, various children exclaim "I LOVE TO LEARN!!!".
  • On promos for Discovery Kids on NBC during the 2002-03 season, an announcer states "Discovery Kids on NBC, every Saturday morning."

Availability: Uncommon; it was seen after shows that aired on the channel like ToddWorld, Time Warp Trio, and Bigfoot Presents: Meteor and the Mighty Monster Trucks, both of which preserved this logo when reran on Qubo (though it isn't preserved on the Christian edition of the latter). However, most other shows that used it don't air on TV anymore. It was preserved on on-demand prints of pre-Hub shows on-demand when the network became The Hub (as did airings of Grossology on said network), but these were rendered extinct after the network changed its name to Discovery Family. Despite this, it can still be seen on Kabillion prints of shows such as Growing Up Creepie and ToddWorld. Also intact on DVDs of their shows. The 16:9 variant can be seen on The Future is Wild on Tubi TV. This is also retained on Discovery Family airings (but not on the on-demand prints) of Kenny the Shark, said show usually airing every year during Discovery's Shark Week event. This logo was preserved on Peep and the Big Wide World airings on PBS Kids up until 2018, when the logo was removed for most episodes, and the show was eventually removed from PBS Kids in 2022, but the logo can be seen on some DVD releases of said show.

Discovery Kids Originals (United States)
Hub Network Originals
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