Warner Bros. Feature Animation: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
In 1994, [[Warner Bros. Pictures]] started a feature animation division after the success of [[Walt Disney Pictures|Disney]]'s ''The Lion King''. ''Space Jam'' was the first feature produced from the studio, and was a box office success, despite it having mixed reviews, though sequels to that film were cancelled later on, but would be later reworked into the 2021 film ''Space Jam: A New Legacy''. The third feature, ''Quest for Camelot'', was a critical and commercial failure, a first of the many features from this studio. The fourth, ''The Iron Giant'', received positive reviews but was a box office bomb due to a rushed marketing campaign from Warner, but has a second life on DVD and TV showings and is now considered a classic.
In 1994, [[Warner Bros. Pictures]] started a feature animation division after the success of [[Walt Disney Pictures|Disney]]'s ''The Lion King''. ''Space Jam'' was the first film produced by the studio, and was a box office success, despite mixed reviews. Their second feature, ''Quest for Camelot'', was a critical and commercial failure, the first of many. Their third, ''The Iron Giant'', received positive reviews but was a box office bomb due to a rushed marketing campaign; it has since received a second life thanks to video/DVD and TV showings and is now considered a classic.


After a slew of critical and commercial failures (such as ''Osmosis Jones'', ''Looney Tunes: Back in Action'', among others), Warner Bros. decided to close the studio in 2004, with much of the staff being integrated into the [[Warner Bros. Animation|Television Animation]] division, several of their later animated films were animated by other companies (such as ''The Polar Express'' and both ''Happy Feet'' films). However, in 2013, the studio was re-established as the [[Warner Animation Group]], their first movie being ''The Lego Movie''.
After the critical and commercial failures of ''Osmosis Jones'' and ''Looney Tunes: Back in Action'', Warner Bros. decided to close the studio in 2004, with much of the staff being integrated into the [[Warner Bros. Animation|Television Animation]] division; several of their later animated films were animated by other companies (such as ''The Polar Express'' and the ''Happy Feet'' films). In 2013, the studio was re-established as the [[Warner Animation Group]].


===(August 6, 1999)===
===(August 6, 1999)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="150">
File:Wbfa_pan_&_scan.jpg|Pan-and-scan open-matte variant
File:WBFAsignatureedition.png|Scope variant
File:WBFAsignatureedition.png|Scope variant
File:Wbfa pan & scan.jpg|Pan-and-scan open-matte variant
File:Wbfa_teaser.jpg|Prototype version from a trailer for ''The Iron Giant''
File:Wbfa teaser.jpg|Prototype version from a trailer for ''The Iron Giant''
</gallery>
</gallery>
{{YouTube|id=b9J0FJ9Azvs}}
{{YouTube|id=b9J0FJ9Azvs}}


'''Logo:''' On a black background, a bannerless WB shield fades in, then zooms in onto the screen. In the backdrop, we reveal the {{color|red}} ''Looney Tunes'' rings (as in the WB cartoon logo) as a {{color|gold}} banner fades in over the shield with "{{color|gold|{{font|Times New Roman|'''FEATURE ANIMATION'''}}}}" displayed in yellow in it. "{{color|gold|{{font|Times New Roman|'''A TIME WARNER ENTERTAINMENT COMPANY'''}}}}" fades in, then the rings disappear when the WB shield turns dark and then we fade out to black.
'''Logo:''' On a black background, a bannerless WB shield slowly zooms in. In the background, we reveal the {{color|red}} ''Looney Tunes'' rings (as in the [[Warner Bros. Cartoons]] logo) as a {{color|gold}} banner fades in over the shield with "{{color|gold|{{font|Times New Roman|'''FEATURE ANIMATION'''}}}}" displayed on it. The byline "{{color|gold|{{font|Times New Roman|'''A TIME WARNER ENTERTAINMENT COMPANY'''}}}}" fades in below, then the rings disappear as the shield turns dark and fades away.


'''Trivia:''' ''The Iron Giant'' was originally going to use the [[Warner Bros. Family Entertainment]] logo, but Brad Bird (director of ''The Iron Giant'') was against the idea, instead electing to make a custom variant (leading to this); as a result, ''The Iron Giant'' was the only movie to use this logo.
'''Trivia:''' ''The Iron Giant'' was originally going to open with the [[Warner Bros. Family Entertainment]] logo, but director Brad Bird was against the idea, feeling it didn't set the proper tone for the film.<ref>https://www.joblo.com/exclusive-interview-brad-bird-talks-iron-giant-tomorrowland-flop-more-202/</ref>


'''Variants:'''
'''Variants:'''
*On pan & scan versions of ''The Iron Giant'', there is an open-matte version of this logo.
*On pan-and-scan prints of ''The Iron Giant'', the logo is open-matte.
*On a trailer for ''The Iron Giant'', a prototype version was used, which had the shield zooming in faster than the final version. This variant is bylineless as well.
*On a trailer for ''The Iron Giant'', a prototype version was used, which had the shield zooming in faster than the final version. This variant is bylineless as well.


'''Technique:''' The shield zoom-in, the rings and the logo fade out.
'''Technique:''' 2D computer animation.


'''Music/Sounds:''' Only the intro of ''The Iron Giant''<nowiki>'</nowiki>s opening theme; a Sputnik-like beeping sound was heard throughout the whole logo.
'''Music/Sounds:''' Only the opening soundtrack to ''The Iron Giant'': a Sputnik-like beeping sound.


'''Music/Sounds Variant:''' The prototype version had the opening theme of the trailer.
'''Music/Sounds Variant:''' The prototype version had the opening theme of the trailer.


'''Availability:''' Rare. Seen only on ''The Iron Giant''. It does not appear on ''Osmosis Jones'' and ''Looney Tunes: Back in Action''.
'''Availability:''' Rare. Seen only on ''The Iron Giant''.

'''Legacy:''' The way the shield zooms through the red ''Looney Tunes'' rings is similar to how classic ''Looney Tunes'' and ''Merrie Melodies'' shorts used to open.


{{Animation-Navbox}}
{{Animation-Navbox}}
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[[Category:Warner Bros. Animation]]
[[Category:Warner Bros. Animation]]
[[Category:Warner Bros. Discovery]]
[[Category:Warner Bros. Discovery]]

<references />

Revision as of 23:43, 18 May 2023


Background

In 1994, Warner Bros. Pictures started a feature animation division after the success of Disney's The Lion King. Space Jam was the first film produced by the studio, and was a box office success, despite mixed reviews. Their second feature, Quest for Camelot, was a critical and commercial failure, the first of many. Their third, The Iron Giant, received positive reviews but was a box office bomb due to a rushed marketing campaign; it has since received a second life thanks to video/DVD and TV showings and is now considered a classic.

After the critical and commercial failures of Osmosis Jones and Looney Tunes: Back in Action, Warner Bros. decided to close the studio in 2004, with much of the staff being integrated into the Television Animation division; several of their later animated films were animated by other companies (such as The Polar Express and the Happy Feet films). In 2013, the studio was re-established as the Warner Animation Group.

(August 6, 1999)


Logo: On a black background, a bannerless WB shield slowly zooms in. In the background, we reveal the red Looney Tunes rings (as in the Warner Bros. Cartoons logo) as a gold banner fades in over the shield with "FEATURE ANIMATION" displayed on it. The byline "A TIME WARNER ENTERTAINMENT COMPANY" fades in below, then the rings disappear as the shield turns dark and fades away.

Trivia: The Iron Giant was originally going to open with the Warner Bros. Family Entertainment logo, but director Brad Bird was against the idea, feeling it didn't set the proper tone for the film.[1]

Variants:

  • On pan-and-scan prints of The Iron Giant, the logo is open-matte.
  • On a trailer for The Iron Giant, a prototype version was used, which had the shield zooming in faster than the final version. This variant is bylineless as well.

Technique: 2D computer animation.

Music/Sounds: Only the opening soundtrack to The Iron Giant: a Sputnik-like beeping sound.

Music/Sounds Variant: The prototype version had the opening theme of the trailer.

Availability: Rare. Seen only on The Iron Giant.

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