ATA Video

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (early 1983)


Visuals: On a black background, four beige diagonal lines form and begin rotating counter-clockwise and moving towards the top and bottom-centers of the screen, leaving a trail that makes a large doily-like design in the process. A few seconds later, the words "ATA VIDEO" appear letter-by-letter at a rate of approximately every two seconds. The word "ATA" is positioned above the word "VIDEO". Right after the letters are done appearing, four more rotating lines, which are white, appear where the beige lines stopped rotating and finish the design.

Trivia: The animation layout for this logo is very similar to that of both the logo for Mega Video and the first logo of Temple Video.

Technique: Computer animation.

Audio: A slow trumpet melody, which is "Triumph (Edit) (B)" by Richard Allen Harvey.

Availability: Unknown. [Examples?]

2nd Logo (1983)

Visuals: On a sky blue and black background, the letters "ATA" and the subtitle "ATA VIDEO LTD" appear in white.

Technique: Fading effects.

Audio: A steady synth note with drums and a descending sequence of guitar notes.

Availability: Unknown. [Examples?]

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