Video Tape Center

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (June 1982-Mid 80's)


Visuals: On a black background is the VTC logo (constituting of a blue & yellow weird looking "VTC" with a white shadow around it) with a "VideoTapeCenter" text flipping counterclockwise and zooming in. It then flips counterclockwise from the top left corner of the screen, then from the top right of the screen, then from the bottom right of the screen, and finally from the bottom left of the screen. When the logo stops in the middle of the screen, "PRESENTS" appears under it. The logo then remains stationary for a few more seconds before fading out.

Technique: Computer animation.

Audio: It starts of with police sirens, after a few seconds, disco music also start playing with the police sirens playing in the background.

Availability: Seen on VTC pre-certs in the UK, including notably, Alien 2: On Earth (Released as "Alien Terror" by VTC).

2nd Logo (Early 80's-Mid 80's)


Visuals: The logo starts with, on a black background, a ring that is composed by several copies of the "VTC", while another one rotates on the disc and increases in size, this copy also as the words "VideoTapeCenter" visible. After they stop in the center of the screen, the word "PRESENTS" in lime appear.

Technique: Computer animation.

Audio: Same as before.

Availability: Same as before.

3rd Logo (Mid-Late 80s?)

Visuals: On a black background is the parts of the "VTC" from before flying leaving a trail, one is yellow and other is blue (The blue part also seem to flip) until they place on the center. The background turns in to a yellow color with a white glow, and a metallic outline appear on the "VTC". "PRESENTS" on a futuristic font moves under the "VTC", also leaving a trail.

Technique: Computer animation.

Audio: None.

Availability: Seen on Through the Magic Pyramid and possibly on some other titles from the period.

Swedish Variants

1st Logo (Early 1980s)

Visuals: On a black background, several spikes dive down from the top of the screen, outlined in a yellow/white gradient as they wave about to reveal an painting of an stern-looking man surrounded by fire (which is actually poster art). After a second of the image being revealed, an different Video Tape Center logo fades in yellow along with "presenterar" below it in Arial. The logo depicts the text "VIDEOCENTER" in the same font as the regular VTC logo, but in a box with a grainy inside texture and a sleepy-looking cartoony old man poking above the box, holding a sign reading "TAPE" on the text. Back in the background, the image gets wiped away for more poster art via a spinning yellow bar that splits into two. This happens again, before the logo fades out and it cuts to an image of a screencap of a cartoon, having "SVENSKTEXTAT" plastered diagonally across it in a green Arial-like font, and then two more pieces of poster art wipe in with different methods (the first having a rotating cube effect, and the second having a diagonal split). Finally, it cuts to the logo shown at the beginning, but on a black background and much larger, right before the wavy spikes come back down to wipe the logo away.

Technique: Possible Grass Valley 300 switcher effects and computer animation.

Audio: Same as the first two UK logos.

Availability: Unknown. [Examples?]

2nd Logo (Early-Mid 1980s)

Visuals: On a black background, the standard VTC logo zooms in slowly as a montage of four movie clips play behind the logo for a bit. After it transitions to a single clip, the logo flips out of existence to let a montage of clips from several other movies play out. At the end with a clip of a motorcycle breaking through a glass window, the VTC logo animation plays again as the clip fades out, followed by the logo flipping away once more.

Technique: Computer animation.

Audio: Same as the first two UK logos.

Availability: Unknown. [Examples?]

3rd Logo (Mid-Late 1980s)

Visuals: On a moving background, with a blue grid scrolling from the bottom, we see the VTC logo from the preivous logos on a white box, with a blue box over the logo with the word "V I D E O" below it, flipping and settling to the center. The logo flashes and then moves to the top right. Four clips flipping in, trying to cover the background. Then it disappears, and pieces of the VTC Video logo appear. Then a flash forms over the blue box, and then the word "VIDEO" zooms in.

Variant: On some tapes with this logo, it continues into the AB-Collection Film & Video logo.

Technique: Computer animation.

Audio: A rock-synth theme.

Availability: Seen on later VTC releases from the era. [Examples?]