Time Video

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1980's-1990's)

Visuals: On a black background, a bright sketch of a hourglass can be seen wiping in from the top-left portion of the screen, up onto the bottom-right portion of the screen, with a bunch of light refracting from it. It then crossfades to a different segment where we can see a closeup of said hourglass, but in orange on top of the word "TIME" against a black background. The screen then zooms away from it, as the word "Presents" appears underneath, with light refracting from it, along with the text "BEGINNING OF THE NEW ERA" wiping above the word "TIME" in an arched form, leaving a bright shine. After a few seconds, the color of said text changes to turquoise with a shine effect, and then to lime green.

Technique: 2D computer animation.

Audio: A techno-like synth fanfare at a fast tempo with synthesized glissandos.

Availability: It most likely appeared on VHS releases from the company from the era. [Examples?]

2nd Logo (2000's)

Visuals: A space background is first shown with a bright star in the middle. We appear to be zooming outwards where we also see a bunch of golden rings varying in size rotating in all directions. It crossfades to a black background as we continue to zoom out, where a bunch of tiny golden sparks form the outline of the word "TıME", and once it is complete, a gold-orange gradient fills out the insides of "TıME". A 3D render of the hourglass flies in from the left portion of the screen and places itself on top of the letter "I", along with "presents" flying in from the bottom and places itself underneath. The text leaves a golden shine afterwards.

Technique: CGI.

Audio: An orchestral fanfare with a sound of the gong at the end.

Availability: It has most likely appeared on VCDs and likely DVDs. [Examples?]

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