Rainbow Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Rainbow Entertainment was an Australian low-budget distributor of specialty and compilation CDs, as well as VHS's and DVDs of various different shows in the 1980s and 90s. Besides distributing videos, Rainbow also manufactured VHS boxes for Australian labels like Roadshow, Warner Bros, and CIC-Taft Video. It went out of business around the late 2000s.

1st Logo (1988?-1990's)

Visuals: On a black background glittered with stars that slowly zoom forwards, a 3D cube rotates clockwise at the top center of the screen throughout the logo. It has a red/yellow/blue-gradient on all sides and is resting on its side. After a few seconds, a metallic golden parallelogram with beveled edges and a drop shadow, brandished with the word "RAINBOW" in a semi-futuristic font on it, flies up from the bottom of the screen and settles below the revolving cube.

Technique: CGI.

Audio: A snippet of "Electric Rain" by Craig Palmer (off the album Technology Age).

Availability: Seen on Australian Hanna-Barbera tapes like The Smurfs, Dink The Little Dinosaur, Quick Draw McGraw, among others. It is also seen on a tape of My Little Pony: The Movie, as well as Australian tapes of Saturday Night Live.

2nd Logo (1990's-2000's)

Visuals: On a black background, the same "RAINBOW" logo from before fades in, with a rainbow-gradient disc opening up in the back like an eye. Below the logo, "ENTERTAINMENT" fades and zooms out into place, surrounded by a white outline while it focuses into place. The top of the logo shines as the disc condenses into a perfect circle shape.

Variant: An early still variant had the logo on a white background.

Technique: Computer animation.

Audio: A tune sounding similar to the Sony Computer Entertainment logo before fading to the jungle/drum n' bass/neuro drum loop at the low volume.

Availability: Seen on later Rainbow releases on VHS and DVD, like the Monty Python series.

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