Hubei Audio & Video Art Press

From the Audiovisual Identity Database, the motion graphics museum


Hubei Audio & Video Art Press is a Chinese video distributor company headquartered in Wuhan, the capital city of the Hubei province. Their works focused on Chinese programs and documentaries. Founded in 1984 under the name of Hubei Consortium for Audio Visual Publishing House as a video production label, the company changed to its current name in 1986.

1st Logo (1990s)

Visuals: On a black/blue gradient background, there is a letters "EAV" in red, green and blue flying over the screen which settles down, then the Chinese name "湖北音像艺术出版社" in golden floats over the screen; also, we can see the English name "HUBEI AUDIO & VIDEO ART PRESS" emerging by shards below. The "EAV" spins out as it turns into a logo consisting of a gold, abstract vinyl and a crane walking on the vinyl tip. Meanwhile the Chinese and English names also rotate, while moving below to make room for the logo.

Technique: CGI.


  • Originally it used an orchestral fanfare, with a drumroll near the end.
  • In later releases, it featured a news-style fanfare, which is also used on the next logo.

Availability: Can be seen on some VHS and VCD releases of Hubei, as well as a few DVD releases, which are harder to find. Some releases include the Chinese People in Pyongyang, Assassin's Demise: The Origins, The History of Mongolia: Part One and The History of Mongolia: Part Two - Inner Mongolia and the Hohhot Landmarks documentaries, and the 1-14 disc sets of Chinese Happy Rhapsody #1 animated shorts.

2nd Logo (1990s-2000s)

Visuals: On a cloudy purple background with thunderbolts appearing around it, there is the "EAV" from before, but in a different cursive style, flying into the center. The "EAV" letters then crash into each other, forming a blast of sparks, as it turns into the golden crane logo from before. Meanwhile, the golden Chinese and English names, "湖北音像艺术出版社" and "HUBEI AUDIO & VIDEO ART PRESS", in a different font, fly out below the logo and settle at the bottom.

Variant: There also exists a red cloudy background variant.

Technique: CGI.

Audio: The news-style fanfare from the previous logo.

Availability: Seen on some VHS, VCD and DVD releases from Hubei. Some examples include the 15-20 disc sets of Chinese Happy Rhapsody #1 animated shorts, as well as the Chinese dub of Whisky Galore of Scotland: An Ealing Comedies Special.

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