Hammer Video Home

From the Audiovisual Identity Database, the motion graphics museum

Logo (1986?-Late 1980's)

Visuals: After a white screen, there is a fading slideshow of various scenes and stars from old movies, with the pictures being:

  • A man on a pedestrian street (a still from the 1949 Carol Reed film The Third Man)
  • A picture of the face of a woman
  • A picture of the face of a man looking right (actor Humphrey Bogart)
  • Another shot of a face of another woman
  • A crowd, with a woman wearing a flower dress and a man wearing a tuxedo in front
  • A woman in the bath, with foam in her left hand
  • A woman placing her hands on a man (a still from the 1947 film Pursued)
  • Another picture of the face of a woman
  • Nosferatu (from the eponymous 1922 film by F. W. Murnau)
  • Another picture of the face of a woman looking left (identified as actress Rita Hayworth)
  • A woman in a black dress (actress Ava Gardner in the 1946 film The Killers)
  • Another picture of the face of another man looking right
  • A character's face with a scared look (most probably actor Christopher Lee)
  • A picture of a man, wearing a hat and holding cards in his hands (actor Peter Cushing in the 1965 film Dr. Terror's House of Horrors)

Once the last picture appears, a red logo fades in, consisting of "HAMMER" with the "H" and "R" being the biggest letters, and two lines in top and below the M's, with "VIDEO" and "HOME" below these letters. The picture fades to white, leaving the logo.

Technique: 2D animation.

Audio: A slow new age theme, which is actually music called "Circulation" by Robert Fripp, it also seems to be slowed down a little.

Availability: Likely to be seen on VHS releases of old movies throughout the country. [Examples?]

Legacy: At 2 minutes and 26 seconds, this is the longest-ever home entertainment logo.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.