Fuji TV Video & DVD

From the Audiovisual Identity Database, the motion graphics museum

Fuji Television Video

1st Logo (1987-1996)

Visuals: A small robot with roller skates pops out of a hole and begins to run. As the camera slowly zooms out, a larger and larger crowd of people also run with the robot, with the backgrounds changing to anything and everything. As soon as music stops, a man pops out of a hole which makes everyone looks at the camera and a white screen zooms in on all the characters, getting stuck on one lady's head. Her head then turns into the pink pupil of the Fuji eye as the rest of the logo instantaneously grows out of it.

Technique: Traditional animation.

Audio: A fun energetic musical piece (which consists of a tribe chant at the beginning with drumbeats throughout which is followed by a harp and then brass instruments which is followed by an electric guitar) that fits the tone of the logo.

Availability: Comments in Japanese on videos containing this logo tend to reference Thomas The Tank Engine, though it has also appeared on Japanese releases of Postman Pat as well as VHS releases of Nontan to Issho.

2nd Logo (1987-1996, 2004)

Visuals: On a zooming starfield background, the Fuji eye zooms out of the camera and rests in the middle of the screen, with a small flash on the outline of the eye. The text "フジテレビ" then zooms up below the eye, leaving a ghosting trail behind it. After a few seconds of the eye and the text, the logo fades out.

Variant: There exists a version without sound, where the logo just abruptly ends.

Technique: 2D computer animation.

Audio: A sort of space-age choir.

Availability: Currently unknown.

3rd Logo (1996-2004)

Visuals: On a black background, two Fuji eyes open. They then blink and get close to the screen, proceeding to look around. They then move back some and one turns into glitter and forms the "フジテレビ" text as the other one spins around a little. The text is then formed and the other eye spinning stops.

Technique: CGI animation.

Audio: A very quirky little piece that matches the action on-screen.

Availability: Currently unknown.

Fuji Television DVD

Logo (2000-)

Visuals: First we see glowing dots and lines come out of nowhere which then turn into the Fuji/Pony Canyon "eye" (glowing in blue with yellow eyelashes) which emits sparks. Then multiple dark gray circles enclose the eye and a white glow shines around the circles, during which the yellow eyelashes disappear. The blue-outlined circle (the "eye") goes away with multiple blue-outlined circles that flip around and some orange-glowing lines flicker around. A small blue flash glows around the circle and the orange-glowing lines form the pupil of the eye, then the yellow eyelashes appear again and the orange/yellow pupil flashes. The blue-outlined circles, yellow eyelashes and dark gray enclosing circles then disappear while the pupil stays until it becomes a vertical orange-glowing line that stretches out and some Japanese letters squish in. Finally, a circle appears with the following text:

Fuji Television

spins in and out.

Variant: On the DVD of The Uchoten Hotel (as well as others), this logo is filmed and zoomed in by quite a bit.

Technique: 2D computer animation.

Audio: First, a reversed cymbal crash, then some swooshes and ascending whirring/humming sounds, a reversed fast-paced drum tune, a crash, and finally a humming sound when the Japanese words transform to "DVD Fuji Television".

Availability: Ubiquitous on Fuji's DVD releases of films, especially of the time. Seen on DVDs like Bayside Shakedown 2 and Lorelei: The Witch of The Pacific Ocean.

Fuji Television Video & DVD

Logo (2003-2013, 2018)

Visuals: The text lines "FUJI TELEVISION" and "VIDEO AND DVD" appears on the screen with lines (a la Walt Disney's "Coming Soon to..." logos from the 2000s, but smaller), with a silver CGI bee character appearing from the side of the screen suddenly. He then flies and carries the Fuji eye around some, coming to a stop in the middle of the screen with the eye facing the camera, holding it. The text "FUJI TELEVISION VIDEO & DVD" then appears via glittering effect, and the logo then fades out.

Technique: CGI animation.

Audio: A small musical piece to go with the on-screen action.

Availability: Appeared on DVDs and later videotapes of Fuji TV programs, like Thomas and Friends. It was also seen on a 2018 DVD of Hitoshi Matsumoto no suberanai hanashi.

Fuji Television Blu-ray

Logo (2010-)

Visuals: An updated, CG-ified version of the first Fuji TV DVD logo, but with a teal blue gradient background. Ends with the text

Blu-ray Disc

"typed" onto the screen in a similar manner to the way "フジテレビ" is typed, except horizontally.

Technique: CGI.

Audio: Same as the first DVD logo, but with a bit more reverb.

Availability: Very prominent amongst Fuji TV's Blu-ray releases of films, such as their Bayside Shakedown series. It was seen as recently as 2021 on the Blu-ray of The Promised Neverland film.

Fuji Television Blu-ray & DVD

Logo (2013-)

Visuals: At first, some dots of color fade in and out. Then, a different angle of the Fuji eye fades in and out as it slowly moves. Another angle, this one much closer fades in and out while moving as well. The camera then moves to in front of the logo, and it slowly becomes its 2D counterpart as the colors fade out.

Technique: CGI animation.

Audio: The first two shots start ominous sounding, but then a piano starts playing a few notes and the logo ends on a peaceful chord by the piano and a synthesizer with a little glissando on the piano.

Availability: Seen on some Blu-rays of Fuji's TV specials, like The Fugitive: Joichiro Kijima and The Lawyer: Hideki Haijima.

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