Visuals: On a green background with a flamingo pink hole, a cartoon golden robot with roller skates emerges from the hole, as it expands to fill the screen and the robot starts running into place. From this point forward, the screen becomes a flamingo pink/pink gradient background with occasional bars of white to pass across it, and several more people start to join the robot's company forming a crowd, each in their own unique way in the following order:
A newspaper slips in from the right and pops into a office worker checking his notes as papers fly away from him, before getting into a more optimistic position.
A photographer pops in and takes several pictures, each signified by the screen flashing.
A record and a TV camera pop in, gaining a DJ and a crew of cameramen and such pop up behind it, followed by an attractive hostess and a camerawoman emerging from the lens.
Following this, the background fades to a gold color as revolving white "sunrays" revolve around as a cartoon purple pterodactyl and a pink dinosaur move in from the right side of the screen, suddenly changing into a caricature of Sun Wu Kong in green robes and a silver UFO before flying off-screen. The camera then shows the crowd running through the following backgrounds in this order:
An flashy cartoon city at night, with flashing neon signs and pink and light blue spotlights streaking the sky. The crowd is running down a abstract gold road as the camera pans in and out of them.
2 large rock structures on a sunny day, with the crowd running across a wood bridge as it begins to collapse.
The crowd running away from a steam engine in a mountainous jungle-like setting, with a biplane flying in front of the shot at the upper part of the screen.
The footage then cuts back to crowd in the pink background as more business workers pop into the crowd collecting their phones, a dog on a tiny red motorcycle drives in, and then a Elvis-like dude in a tropical shirt pops out of a hole, spooking the dog for a bit, and then the entire crowd stops and strike their final poses, their heads snapping into position after a moment. Finally, a iris-out effect occurs to reveal a white background, but the hostess' head gets stuck in it and delivers a shocked expression, and then fades to the Fuji logo popping into view. The logo consists of a hand-drawn circle with 3 lashes poking through the top, along with a dot as the actual iris in the center, colored dark blue and hot pink this time. Below, the Japanese characters "フジテレビ" fade in, set in their signature typeface.
Trivia: The logo was originally designed by Katsu Yoshida, while the wordmark was designed by Yuji Baba. The eye is meant to represent the feeling of warmth and familiarity. The designs used in this are possibly made by Susumu Matsushita.
Variant: When the logo was originally introduced as a commercial to promote the Fujisankei Communications Group rebrand, the text below reads "フジサンケイグループ" in a slightly different typeface.
Technique: Traditional animation.
Audio: A tribal-sounding chant yell plays out as drums play out, followed by a harp strum. This continues into a upbeat, energetic pop tune with bass and trumpets, stopping when the crowd take their final positions. On the original version, however, it ended with with a chorus of Japanese children singing "OOOOOH! YEAH YEAH!"
Availability: Seen on various Fuji TV VHS tapes and Laserdiscs released, primarily children's releases. Appears on all Japanese Thomas The Tank Engine tapes from the era, as well as Japanese releases of Postman Pat and Nontan to Issho.
2nd Logo (1987-1996, 2004)
Visuals: On a dark blue background with shooting stars, the Fuji eye, this time colored grey and red, zooms out and settles in the center of the screen, glowing a lavender-tinted aura as it does so. "フジテレビ" then swoops in from below, with a ethereal sky blue trail following behind it, and settles below the logo.
Technique: 2D computer animation.
Audio: Either a single-note choir note, a soft synth piano tune with chimes and a powerful beat at the end, or none.
Availability: Can be seen on more general releases from Fuji TV Video at the time. Surprisingly, it was kept intact on a 2004 Pony Canyon DVD of ビワハヤヒデ 無敵の兄貴.
3rd Logo (1996-2003)
Visuals: On a black background, 2 Fuji eyes in silver open up in the background, the dots blinking twice in succession. The eyes then suddenly verge towards the screen, look to the left and right sides, and then zoom back, with the left eye spinning around and the right eye turning into rainbow-colored dust and sparkles, flying all over the place and towards the screen as the entire thing zooms in slightly. The dust then returns to form "フジテレビ", as the eye starts to slow down and eventually stop spinning.
Technique: CGI.
Audio: A quirky series of musical stings relating to the actions of the eyes, before finishing with a dramatic 5-note flourish. It then ends with a final held note with a ascending piano ditty.
Availability: Appears on all Fuji TV video releases for the time, like Japanese Thomas The Tank Engine tapes.
Fuji Television DVD
Logo (2000-)
Visuals: On a black background, 3 white lines and a dot fly in and streak around the center of the screen, fading to yellow as they do. The dot vanishes as the lines revolve before they move into a position similar to that of the Fuji eye, which causes them to explode sparks and generate a fuzzy scanline aura around them. A light blue light draws in a circle based on the remnants of the sparks to create the surrounding eyelash part of the eye while a streak of blue curves swirl around and create thin circles, the lines fading out in the process. The remaining ring then turns into a series of revolving circles and orange blocks haphazardly appearing and forming a dot, the lines also suddenly reappearing to form a odd version of the Fuji eye logo before everything glitches away to leave the dot. The dot then jumps vertically to form a thin vertical line, eventually transitioning to the vertically-arranged Japanese text "フジテレビ", which zooms out slightly. The text then jumps and blurs out of existance as an thin white oval fades and revolves into place with some snapback, containing the text "DVD" inside of it, along with "Fuji Television" below in a futuristic font. The oval then spins and fades out.
Variant: A zoomed-in version exists, seen on the DVD of The Uchoten Hotel.
Technique: 2D computer animation.
Audio: A reversed cymbal crash plays, then some swooshes and ascending whirring/humming sounds, a reversed fast-paced drum tune, a crash, and finally a humming sound.
Availability: Ubiquitous on Fuji's DVD releases of films, especially of the time. Seen on DVDs like Bayside Shakedown 2, Lorelei: The Witch of the Pacific Ocean and Check It Out, Yo!!.
Fuji Television Video & DVD
Logo (2003-2013, 2018)
Visuals: On a black background, bands of white lines move across the screen, with "FUJI TELEVISION" and "VIDEO & DVD" on them. A silver cartoon bee then peeks in from the right side of the screen, winks, and then moves back out. The bee then flies into full view, carrying the Fuji eye logo like a bubble wand, looks at the screen, and then the eye starts to pull the bee along as it flies into the background, the camera passing through more bands of white while the eye generates sparkles. The bee and eye then swoop around, the bands fading out in the process, and the bee throws at the eye at the screen for a second (rotating several times as it does), before he grabs it again and holds it upright in its usual position. The text "FUJI TELEVISION VIDEO & DVD", in a tall white font stack in 3 rows, fades in to the right of the eye as it glows and sparkles appear across it. The bee winks at the screen again.
Technique: CGI.
Audio: A series of synth pads that play in sync with the animation, with a slight rustling heard when the bee winks.
Availability: Appeared on DVDs and later videotapes of Fuji TV programs, like Thomas and Friends. It was also seen on a 2018 DVD of Hitoshi Matsumoto no suberanai hanashi.
Fuji Television Blu-ray
Logo (2010-)
Visuals: Basically a enhanced remake of the Fuji Television DVD logo. On a teal blue gradient background, 3 yellow lines fly about with streaks across the middle of the screen, and while swooping around, a blue circle draws in with extra thin circles drawing in around it. The lines and circle combine together as the lines slow down and a glowing red mass of revolving rings fades in, forming the Fuji eye briefly before the lines get sucked into the red disc. The ring around it also starts dissipating, and the disc starts to spin rapidly as a row of white squares wipe in the "フジテレビ" wordmark in a vertical fashion, glowing blue. The wordmark is wiped away by the squares as a horizontal row of squares wipe in the text "FUJI TELEVISION", and "Blu-ray Disc" fades in above it, all of the text (as well as everything else in the logo) glowing with a outward aura. The text continues to slowly zoom out before it fades out.
Technique: CGI.
Audio: Similar to the Fuji Television DVD logo, but with extra clicking noises and a bit more saturated.
Availability: Very prominent amongst Fuji TV's Blu-ray releases of films, such as their Bayside Shakedown series. It was seen as recently as 2021 on the Blu-ray of The Promised Neverland film.
Fuji Television Blu-ray & DVD
Logo (2013-)
Visuals: A shot of out-of-focus lights in multiple colors fade in briefly, floating about in the middle of the abyss. Another shot fades in to reveal more dots, as well as a transparent glass version of the Fuji eye off-center, floating about. A close up of the eye then is seen, revealing what appears to be their headquarters reflected inside of the red orb. Finally, it fades to a shot with the eye in the center of the screen, panning to the left as "Blu-ray & DVD" wipe in below also made of glass, before it just fades to a 2D print version on a plain black background.
Variant: A short version exists. It is mainly used in commercials and on later releases.
Technique: CGI.
Audio: 2 snippets of ominous scraping play out, before transitioning to a descending, soothing piano ditty. Additional warbles and synth noises are also heard.
Availability: Seen on some Blu-rays of Fuji's TV specials, like The Fugitive: Joichiro Kijima and The Lawyer: Hideki Haijima.
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