TAV/ATI

From the Audiovisual Identity Database, the motion graphics museum


Background

Diamond Entertainment Corporation, doing business as e-DMEC, is a video distributor based in Walnut, California. Founded in 1985 as Trans-Atlantic Video (also known as TAV/ATI), the company originally sold classic cartoons and black-and-white movies. After changing their name to Diamond Entertainment Corporation, they shifted their focus further towards children's programming. It was not until 1997 that DEC started selling DVDs. Their subsidiary, Jewel Products International, manufactures and distributes general merchandise, children's toys, and other sundry items, marketed towards mass merchandisers, department stores, drug stores, supermarkets, and other retail outlets. On May 4, 2007, the company was bought out by then-recently-founded Rx for Africa, Inc., which sells generic pharmaceutical products to Sub-Saharan Africa, in a reverse-merger transaction. While the company has stopped distribution of films after the takeover, they are still (legally) active, currently housing 12 employees in their California headquarters.

Logo (1985-1987)


Visuals: There is a blue and red line on top says: PRESENTED BY TAV/ATI On the bottom says: FOR A CLEARER PICTURE ADJUST VCR TRACKING

Technique: A still graphic.

Audio: None.

Availability: Seen on some LP VHS tapes. [Examples?]

TAV/AVI
Diamond Entertainment Corporation
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