Sesame Workshop

From the Audiovisual Identity Database, the motion graphics museum

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Background

First known as Children's Television Workshop, this non-profit production company was founded in 1968 by Joan Ganz Cooney to create the children's show Sesame Street. Until 2000, CTW produced shows such as 3-2-1 Contact, Square One, Cro, Ghostwriter, The Electric Company, Big Bag, Dragon Tales, and many other edutainment titles. In 2000, the company was renamed to Sesame Workshop to symbolize their move beyond producing only television shows and to capitalize on the Sesame Street brand.

Children's Television Workshop

1st Logo (Sesame Street Custom Logo) (May 10, 1969-November 21, 1983)


Logo: We have two still images. The first still image is a regular on the show (sometimes more than one, other times none at all), such as Big Bird, Oscar, Susan, Gordon, Bob, etc. holding up the Sesame Street title logo, which was a rectangular street sign in dark green and had a yellow border. Some small text in a semi-circle above the rectangle read "CTW", which stands for "Children's Television Workshop". The second still image featured another regular (like before, sometimes there would either be more than one or none at all), holding up a fancy-looking plaque made of marble. The name:

CHILDREN'S
TELEVISION
WORKSHOP

appears in blue in front of the plaque. The text was written sloppily for a while, but starting around 1979, it was written more neatly. At first, this would be done in front of a blue background, but around 1976, it was switched to a random outdoor location (such as Central Park, the 123 Sesame Street apartment steps, etc.).

Variants:

  • The text on the plaque will occasionally appear black or pale green.
  • From episodes #0131-0189 of season 2, a chyroned-in copyright date saying "COPYRIGHT © CHILDREN'S TELEVISION WORKSHOP (year)" appeared below or near the middle. The font would also very. A similar practice was used for select episodes of season 1 when they re-aired under the Sesame Street Unpaved package on Noggin.
  • On the first pilot episode, the real Sesame Street sign was used instead.
  • The beginning of Big Bird in China had the words "THE CHILDREN'S TELEVISION WORKSHOP" written in an Asian-style font with a Chinese text translation on the right, all on a red background.
  • On 1976-1977 episodes of Sesamstraat and the Italian dub called Sesamo Apriti, the logo is in a computer typeface and there's no plaque.
    • On Bonjour Sesame, the logo is in a cursive font and there's no plaque here either.

Trivia: The plaque used in this logo also appears throughout the beginning and ending segments with Kermit the Frog and Rowlf the Dog in the Sesame Street pitch reel. At the end of the last scene, the camera zooms up to the plaque.

FX/SFX: None.

Music/Sounds/Voice-over: The end of the Sesame Street closing theme, with a random character from the show saying "Sesame Street is a production of the Children's Television Workshop".

Music/Sounds/Voiceover Variants:

  • Some episodes would have characters bidding the viewer goodbye or good night (if the episode takes place at night) after saying the spiel.
  • Episode 406 features Cookie Monster, after saying the line, adding "...whatever that is."
  • Sometimes, Count von Count would add in his trademark laugh ("Ah ah ah") after saying the spiel.
  • When Maria would announce the sponsors, she would typically add "¡Adiós!" after saying the line.
  • On episode 4, after the voiceover was heard, Oscar adds, "You call this a production? It looks like it was produced by Big Bird! Talk about eggs!"
  • On one episode from season 7, Big Bird says, "Sesame Street is a production of... Oscar?" and then Oscar replies, "I'm not gonna say the Children's Television Workshop!" to which Big Bird adds, "Okay, don't."
  • On episode 1190, Olivia and Biff say the voiceover and Biff says "The Children's Television Workshop? I didn't know that." and Olivia chuckles.
  • On the infamous episode 847, often nicknamed the "Wicked Witch of the West episode", the Witch (reprised by Margaret Hamilton) lets out a small cackle after saying the spiel.

Availability: Very rare. Appeared on the first fourteen seasons of Sesame Street, some episodes of which were available on HBO Max until the classic episodes were removed from the service in August 2022.

  • It was retained on later prints of these older episodes, such as on the Sesame Street: Old School DVD box sets, and the Sesame Street Unpaved syndication package on Noggin.
  • Strangely, the HBO prints used this logo twice, once from the closing itself and second from the ending credits. This error is fixed on most HBO Max prints, however.
  • Otherwise, check your old tapes.

Legacy: Well-remembered by those who grew up with Sesame Street during this time.

2nd Logo (The Electric Company Custom Logo) (October 25, 1971-April 15, 1977)


Logo: On episodes of The Electric Company, the closing credits always featured the animated opening title to the show, in which the logo is seen in a cloud-like shape, which in turn is seen with several cloud-like shapes and a box that's connected to both sides of the screen. The words "THE ELECTRIC COMPANY" wave, wiggle, and change to the words "THE CHILDREN'S TELEVISION WORKSHOP" in orange. Afterwards, the box-like shape would open up and allow the CTW logo to wiggle away.

Trivia: The logo (and end credits) was made by Dolphin Productions.

Variants:

  • On the first two seasons, this logo was just two stills of "THE ELECTRIC COMPANY" and "THE CHILDREN'S TELEVISION WORKSHOP" in the cloud-shape. The text was also in white.
  • On episode 290, as the words "The Electric Company" transition into "The Children's Television Workshop", a series of four blue Scanimated lightning bolts (which appeared during the opening title graphic) converge toward the center and then retract; once the voiceover says "The Children's Television Workshop", the logo stays on screen a few seconds longer than usual, then immediately cuts away to the copyright slide; the box did not open up, and the words did not disappear into the center of the screen.

FX/SFX: The words changing/zooming away, and the box opening. Typical Scanimate effects.

Music/Sounds/Voiceover: The closing theme is usually heard, and a character from the TV show would always say, "The Electric Company gets its power from... the Children's Television Workshop."

Availability: Extremely rare. Appeared on the original version of The Electric Company. Although the series no longer runs on TV, the logo can still be found on the show's two "best of" DVDs, released in 2006, as well as on iTunes.

3rd Logo (November 27, 1978-December 9, 1983, 1988-1989)


Logo: On a black background, four vertical orange rectangles appear in the center of the screen and start transforming into the letters in "ctw" simultaneously. The rectangle on the left stretches slightly to the right and left until it forms a square, then curves at the top and bottom to form a "c". The rectangle in the middle stretches on all sides vertically and horizontally until it resembles a cross, then the lower half stretches out some more and curves to the right to form a lower case "t". The two rectangles on the far right stretch to the right until they become squares and connect each other in the middle with extensions on their bottom right corners. The two squares, along with the right corner of the "t", stretch to the bottom to form the "w". The small cyan text:

CHILDREN'S
TELEVISION
WORKSHOP

appears in the top left corner where the "t" and "w" connect.

Variants:

  • On the first two seasons of 3-2-1 Contact, the closing logo is still (the animated version appeared at the beginning as an opening logo).
  • There was a filmed variant where the forming-rectangle animation was much slower (animated on twos), and when it's finishing, the blue text appears above it. The videotaped variant as seen on 3-2-1 Contact speeds up the forming animation (where it moves on ones), then freezes on the finished "CTW" logo for a few seconds until the "Children's Television Workshop" text appears above it.
  • Some early episodes of 3-2-1 Contact had the 'CTW' words in a pinkish-red color and the "CHILDREN'S TELEVISION WORKSHOP" text in bright green (though this could be from film quality).
  • An in-credit version appears at the end of the 1979 10th anniversary special A Walking Tour of Sesame Street (again, the animated version was used as an opening logo).
  • On 1988 episodes of the Dutch co-production Sesamstraat, an in-credit version appears with the NOS logo in blue.
  • On 1981 episodes of the original French co-production 1, rue Sésame, an in-credit version appears with the 1976 TF1 logo.
  • On the 1982 NBC PSA Betcha Don't Know, the logo is still on a navy blue background; the logo is orange, has a white outline, and is still. Below is the text "a public service message from NBC".
  • On later episodes of the Kuwaiti co-production Iftah Ya Simsim, a green in-credit variant with a copyright year.
  • A slow videotaped variant exists. The “CTW” logo forms at 1/4 speed and “Children’s Television Workshop” fades in almost immediately.

FX/SFX: Cel animation.

Music/Sounds: A pitter-pattery synthesizer tune which sounds like outer-space music, and once the logo completes, we hear a "ding" at the end to mark the appearance of the "Children's Television Workshop" text. This typically accompanies the videotaped variant, but was also heard with the filmed variant on A Walking Tour of Sesame Street.

Music/Sound Variant: On Christmas Eve on Sesame Street, we hear a dreamy 8-note tune accompanied by bells and strings. This was used with the filmed variant of the logo.

Availability: Ultra rare.

  • The standard logo with music is only known to appear at the beginning of the first 2 seasons of 3-2-1 Contact, but was plastered with the Sesame Workshop "House of Boredom" logo on 2000-2003 airings on Noggin.
  • It also appeared on original broadcasts and the 1987 Random House Home Video VHS prints of Christmas Eve on Sesame Street. The Sony Wonder VHS reissue replaced it with the next logo, while the DVD releases have no logos at all.

Legacy: This logo has gained infamy for its design, cheesy animation, eerie music, and its dark environment. It's pretty strange considering the demographic their programming was focused on.

4th Logo (November 16, 1983-October 30, 1997)


Logo: On a black background, a gold spark flies across the top left corner of the screen, writing the word "CHILDREN'S", colored blue and in the ITC Busorama font. Then, it shifts to the middle left corner and writes "TELEVISION". It shifts again to the bottom left corner and writes "WORKSHOP". A ray of light flies up from the bottom of the screen and "explodes", followed by the logo shining.

Variants:

  • On 3-2-1 Contact and the first season of Big Bag, the logo is already formed. The latter also featured the end "glittering" animation on the logo. This variant was (surprisingly) also found at the end of PBS airings of Sesame Street Stays Up Late! and Elmo Says BOO!.
  • There is a variant where the white text "Children's Television Workshop" is seen inside an open clam.
  • On earlier Sesame Street VHS releases from Random House Home Video, this fades to the My Sesame Street Home Video logo when finished.
  • On 1993 VHS releases of Plaza Sésamo, the logo is shown on the bottom right of the screen with the Televisa logo at the top left. On 1995 episodes, both logos are in 3D and sometimes spin around each other.
  • On Koki, there is an in-credit variant.
  • On first-season episodes of Slim Pig, the logo starts at the ray of light exploding.
  • On a 1988 pledge-drive special of Sesame Street (later released on VHS as Put Down the Duckie), the logo is superimposed over the end of the final scene.
  • The end of the 1983 special Don't Eat the Pictures: Sesame Street at the Metropolitan Museum of Art has a rare still version with the logo on a dark blue background.
  • On CD-ROM games (such as Sesame Street Letters and Sesame Street Numbers), the logo is white and is still. This variant uses a black background, but Sesame Street Art Workshop used a maroon background (due to a color scheme error). The logo is pixelated on most games, but is sometimes in HD.
  • Sesame Street Numbers uses the CD-ROM variant (due to it being a CD-ROM game); however, after a couple of seconds, the logo folds up and the camera zooms out to reveal that it is on a balloon, which, with a few other balloons, carries up Elmo (who is holding the balloons) and reveals the game's title card.
  • The end of the 1991 McDonald's holiday special The Wish That Changed Christmas has a still version with the logo in an orange-brown color with a rectangle and the letters "DPI" inside in the same color along with blue text saying "a company of" both above it.

FX/SFX: Scanimate effects.

Music/Sounds: Three analog synth scales quickly descending, each one heard over the spark animations forming each word, followed by a laser zap.

Music/Sound Variants:

  • On Sesame Street: 25 Wonderful Years, a series of ascending bells with a "clang" sound, ending with a ding noise, is used. The broadcast version, Sesame Street Jam: A Musical Celebration, features an altered version of this jingle.
  • The still variant at the end of Big Bag features the end of the show's closing theme.
  • When the second half of the logo's animation is played at the end of non-USA first-season episodes of Slim Pig, the ending of the show's theme plays.
  • On Sesame Street games for the View-Master Interactive Vision, the logo is silent.
  • The CD-ROM variant uses the opening theme of the game; however, Sesame Street Letters and Sesame Street Numbers use the original 1969-1992 Sesame Street theme song.

Availability: Uncommon, despite plastering with newer logos. Its longevity is amazing, having been in use for nearly fourteen years and surviving into the late '90s when CGI was becoming dominant.

  • The standard logo appears on later seasons of 3-2-1 Contact, and various Sesame Street direct-to-video productions (not including the main series itself), alongside several other shows produced by the company on both TV and home media.
  • The "ascending bells" variant appears on The Best of Elmo, and was also spotted on a DVD release of Sesame Street's 25th Birthday: A Musical Celebration.

Legacy: Another odd logo from the company noted for its ominous visuals, flashy sparks (appearing to have been done by filming a lit sparkler against a dark background), lasers, and electronic sounds, which are certainly what a stereotypical '80s logo would sound like. However, for some, it may bring back fond memories of Sesame Street home videos and 3-2-1 Contact.

5th Logo (Sesame Street Custom Logo 2) (November 21, 1983-March 8, 1984)

Logo: Superimposed on a still frame from a street scene, sketch, or animation from Sesame Street is an outline of the show's logo (the color and position varies depending on the episode). This is followed by the CTW logo, in its then-new design, in that same color.

Variant: Some episodes have the CTW logo horizontally arranged (similar to the next custom logo). Other episodes have the logos appearing on-screen as the final scene continued, rather than a still shot.

FX/SFX: The logos appearing and disappearing.

Music/Sounds: Same as the first Sesame Street custom logo.

Availability: Ultra rare. Was used on the first half of Season 15 of Sesame Street. The logo has become difficult to find due to its short lifespan, as well as the classic episodes of Sesame Street that were on HBO Max being removed in August 2022. Just like with the first logo, HBO strangely used the logo twice, though this was fixed on most HBO Max prints.

6th Logo (Sesame Street Custom Logo 3) (March 9, 1984-May 18, 1995)

Logo: Superimposed on the screen like before, we see the Sesame Street logo flipping in (again, the placement varies depending on the episode). This is followed by the white words "CHILDREN'S TELEVISION WORKSHOP" in white sliding in one by one below the sign.

Variants:

  • On episode 2030, the logo fades in already formed.
  • On episode 2091, the logo doesn't appear at all. The scene just continues zooming in on the actual street sign at night.
  • On episodes 2164, 2404 and 2749, the real Sesame Street sign takes the place of the animated one.
  • On episode 2129, the Sesame Street logo appears in pink outline (similar to the previous logo) crawls in from the right side of the screen followed by flipping itself in to the center of the screen. The CTW text slides in as usual.
  • On episode 2584, the Sesame Street sign is at the very center of the screen, followed by the CTW text appearing on the bottom of the screen.
  • On episode 2782, which featured a parody of Wide World of Sports called Wide World of Sesame Street, the SS logo is displayed on the model globe used in the show, and the usual CTW text slides in below it as usual.
  • Starting with Season 24 in November 1992, this would not be seen on Fridays, as Sesame Street had introduced a new closing credit sequence for that season.
  • On episodes 2796 and 3108, the Sesame Street sign is at the top of the screen and the CTW text slides in at the bottom of the screen.
  • On episode 2929 (and its repeat, episode 3184), a big Sesame Street sign flips in at the bottom, with the CTW text appearing at the top.

FX/SFX: The flipping and sliding.

Music/Sounds: Same as before, but is synced up to the animation of the sliding words.

Music/Sounds Variants: On episodes 3058 and 3093 (and their repeats, 3281 and 3288, respectively), there is the sound of a cork popping as the Sesame Street sign flips in, and 3 whooshing sounds as the words "Children's Television Workshop" slide in.

Availability: Extremely rare.

  • Debuted on Episode 1915 of Season 15 of Sesame Street, and lasted all the way until Episode 3394 of Season 26 (although by then, Friday episodes would no longer feature this logo once the calypso opening was introduced, with the exception of 3010, the first to use the calypso closing).
    • Either way, check your old tapes and DVR recordings.
    • Like in the 1st and 5th logos strangely, the HBO prints of some '90s episodes were followed by the full 1992 closing credits with the 10th logo.
    • The logo is difficult to find as of 2022, due to HBO Max removing the episodes it was preserved on as part of a merger with Discovery.

7th Logo (Square One TV Custom Logo) (January 26, 1987-December 23, 1990)


Logo: On various backgrounds, the Square One TV logo flies around the screen, then immediately disappears as a copyright notice appears. A few seconds later, the Square One TV goes in random places until it reaches the center of the screen. Less than a second later, the Children's Television Workshop appears zooming out, plastering the Square One portion of the logo. Thus, the logo reads "CHILDREN'S TELEVISION WORKSHOP TELEVISION".

Variants:

  • For the first season, the Children's Television Workshop logo text was the standard blue on a black background. For seasons 2 and 3, it was changed to a purple background with white text.
  • On early episodes of Square One TV, as well as Friday episodes, the logo would already begin at the copyright screen.

FX/SFX: The logo flying and going in random, and the CTW logo zooming out.

Music/Sounds/Voiceover: The final eight seconds of the Square One TV theme song (from Seasons 1-3) with Cynthia Darlow saying "100% of Square One TV is a production of the Children's Television Workshop." Her announcement is followed by a kid chorus shouting "Squaaaaaaaaaaaaaaaaaaaaaare ONE!"

Availability: Very rare. Seen at the end of older Square One TV episodes of the era. While they're almost never rerun, VHS tapes should retain this.

8th Logo (Square One TV Custom Logo 2) (September 30, 1991-November 6, 1992)


Logo: On a black and white checkered background, the Square One TV logo zooms in with a copyright notice fading in. Afterwards, it immediately cuts from the CTW logo in pink, to a fully checkered board logo zooming out, revealing the Square One TV logo, turning itself to the right and facing the viewer.

FX/SFX: TBA.

Music/Sounds/Voiceover: The closing bars of the Season 4-5 Square One TV theme song with Cynthia Darlow saying "100% of Square One TV is a production of the Children's Television Workshop." followed by a female chorus singing "Squaaaaaaaaaaaaaaaaaaaaaare ONE!"

Availability: Extremely rare. Seen at the end of later Square One TV episodes of the era. Again, VHS tapes should retain it.

9th Logo (Mathnet Custom Logo) (September 30, 1991-October 23, 1992)

Logo: On a blue background, we see the Mathnet seal radial wiping in with its slogan "to cogitate and to solve." fading in.

Variant: Sometimes, the logo just appears as a still image. It would usually fade to the CTW logo.

FX/SFX: The wiping in, and the slogan fading in.

Music/Sounds/Voice-over: Just Cynthia Darlow saying "100% of Mathnet is a production of the Children's Television Workshop." Sometimes, after her announcement, George Frankly would laugh.

Availability: Extremely rare.

  • The original version was seen on Mathnet 1-Hour Specials.

10th Logo (Sesame Street Custom Logo 4) (November 13, 1992-May 12, 2000)


Logo: This is incorporated into the original version of the 1992-2006 Sesame Street closing credit sequence. After the credits scroll, we come across an animated version of the familiar Sesame Street sign flipping in against a cloudy sky with buildings. Big Bird (live-action; puppeteered by Caroll Spinney) walks by and says the usual end spiel as the words "Children's Television Workshop" in white with black outlines is wiped in. The text disappears and we zoom out back to the Statue of Liberty and the tugboat from the beginning of the closing sequence. The Statue of Liberty moves once more before returning to her normal position.

FX/SFX: The animated sign flipping in and the live-action Big Bird walking by. This was done by regular series animator Joey Ahlbum, who also created many classic Nickelodeon IDs such as the famous "Doo-Wop-A-Saurus". The 2D animation/live-action blend is pretty good, especially for the early '90s.

Music/Sounds: Same as the first three Sesame Street custom logos (this time, the hip-hop remix is playing the theme and the announcer is Big Bird), followed by a synthesized flute and bass glissandos, a stretching sound effect for the Statue of Liberty (also used in Sesame Street itself), and the tugboat tooting twice.

Music/Sounds Trivia: The musical instruments used for the ending theme were the Yamaha DX7 synthesizer, the Linndrum drum machine and the Roland D-50 synthesizer.

Music/Sounds Variant: In the October 13, 2000 rerun of Episode 3895, Big Bird doesn't say the usual ending spiel, even though he still moves past the sign and his mouth still moves as if he were talking. This was most likely done to remove the CTW reference since the company was renamed "Sesame Workshop" by then.

Availability: Very rare.

  • Seen on several Sesame Street episodes from the time period starting with episode 3010 from Season 24 and ending with episode 3915 from Season 31, mostly ones that initially aired on Fridays, though some season premieres (such as episode 3786, containing the debut of "Elmo's World") would feature this credit sequence.
  • CTW abolished this logo around 2000 when they renamed themselves as Sesame Workshop, and shortened the credit sequence as a result. Even after CTW changed its name to Sesame Workshop, this was still intact when episodes were rerun on Noggin.
  • Newer episodes are being rerun over these, but it should be intact if they are rerun. This might be also on HBO Max prints as well.
  • Some prints have this logo cut.

11th Logo (Cro Custom Logo) (September 18, 1993-October 22, 1994)


Nicknames: "The Rolling Stone", "The Cro Logo", "Prehistoric CTW"

Logo: We see two pink boulders against a blue background; one is round, while the other is in the shape of an inverted triangle. Both have cracks and niches in them. From the screen's right, we see a third pink boulder in the shape of a square rolling in. It bumps into the second boulder, and all three boulders crumble apart slightly; each one forms a letter: the first one forms "C", the second forms "T" and the third forms "W". Copyright information fades in at the bottom of the screen.

FX/SFX: Cel animation produced by Film Roman and animated by either Sunwoo Entertainment, Anivision or Plus One Animation.

Music/Sounds: First, we hear several descending trumpet notes, then the sound of the boulders crumbling, and then an ascending four-note piano jingle accompanied by a descending four-note trumpet jingle.

Availability: Extremely rare. Only used on Cro, which has not reran on television for decades. The VHS releases from Republic Pictures Home Video retain this logo.

12th Logo (Square One TV Math Talk Custom Logo 3) (1995-1996)

Logo: Against an animated indigo background, with a white copyright notice below, and after the Square One TV Math Talk logo appears, the 4th CTW logo in white slides in word-by-word and in the correct order, from the left, right, and left sides of the screen, respectively. This is followed by the funding credits.

FX/SFX: The letters sliding in.

Music/Sounds/Voice-over: The end theme to Square One TV Math Talk (an upbeat tune with horns) with Cynthia Darlow saying "Square One TV Math Talk is a production of the Children's Television Workshop."

Availability: Extremely rare.

  • Appears on Square One TV Math Talk (a spin-off of Square One TV used for instructing teachers), which hasn't rerun in decades, either.
  • It does appear on the VHS releases from PBS Video which are incredibly hard to find as well.

13th Logo (Ghostwriter Custom Logo) (October 4, 1992-February 12, 1995)


Logo: On a black background in the center of the screen, the Ghostwriter from the show of the same name appears (in yellow) and flies across the top of the screen from left to right, wiping in the green word "Ghostwriter" (in the show's font) with the red words "is produced by" below it. Then, all of a sudden, the "W" and "T" in "writer", as well as the "C" in "produced", drop out, swirl around, and form a large "CTW" in the same colors, shoving the rest of the words off the screen. Ghostwriter then flies across the screen from right to left, wiping in the words "in association with BBC TELEVISION" ("BBC" being displayed as its familiar logo from the time) below that.

Variant: Later episodes do not have the BBC Television logo, this was after the BBC stopped funding the production of the program by the third season.

FX/SFX: The text being formed, as well as Ghostwriter himself. Pretty standard 2D effects.

Music/Sounds: A funky bass/synth guitar tune, as well as scribbling sounds as the words are being formed.

Availability: Rare.

  • Seen at the end of Ghostwriter, and appears on the Republic Pictures Home Video VHS releases as well.
  • It is also retained on the DVD releases.

14th Logo (Sesame Street Custom Logo 5) (November 20, 1995-April 12, 2002)


Logo:

  • 1995-1998: On a static purple background, Big Bird tells the audience, "Toodle-loo!" After the funding credits, the following copyright text:
"Sesame Street"

and the "Sesame Street"
sign are trademarks and
service marks of

Children's
Television
Workshop

©(year) Children's Television Workshop.
Sesame Street Muppets ©(year)
The Jim Henson Company.

ALL RIGHTS
RESERVED

slides in over a teal/blue curtain background with alternating diagonal lines. The logo compresses itself and flashes, much like a CRT television turning off.

  • 1998-2002: On a static purple background, we see the above text on-screen for a few seconds before moving to the left to reveal Big Bird. He once again says "Toodle-loo!"

Trivia: This logo is merely a copyright screen for Sesame Street itself. This logo also serves as the coming soon on Sesame Street segment which show a clip of the next episode of Sesame Street

Variants:

  • When CTW renamed itself to Sesame Workshop in 2000, they continued to use this logo until 2002. To reflect the name change, "Sesame Workshop" replaced "Children's Television Workshop". The copyright info also replaced all mentions of CTW with the SW name.
  • Beginning around 2002, the entirety of the text changed to a bold Arial-type font. The letters of the "Sesame Workshop" text are also spaced out.
  • It's worth mentioning that also around 2002, the copyright info got rid of any mentions of The Jim Henson Company, the "Sesame Street Muppets" text had the SW name added to it, and as a result of the removal of the Jim Henson name, the "ALL RIGHTS RESERVED" text is all on the same line (instead of taking up 2).
  • This logo is still and silent on HBO Max prints.

FX/SFX: The static or the lines moving (depending on which background was used), the text moving to make way for Big Bird.

Music/Sounds:

  • 1995-1999: A bombastic version of the Sesame Street theme, which ends in a jolly keyboard/bass vamp. This carries over into the funding spiel.
  • 2000: A soft keyboard/bass version of the theme.
  • 2001-2002: A bluesy version of the theme played by a muted trumpet ensemble.

Availability: Scarce. Appears on Seasons 27-33 of Sesame Street. Retained on reruns and on streaming prints (eg, HBO Max). The 2002 version is featured on VideoNow Jr. releases of shortened Season 33 episodes as well as Sesame Workshop's official YouTube upload of Episode 3990 (titled "Elmo Writes a Story").

Legacy: The static, Big Bird, and the large text have been known to catch some younger viewers off guard.

15th Logo (November 17, 1997-May 12, 2000)


Logo: On a shady cyan background, we see a yellow semi-circle with a white outline (the same one from the Sesame Street logo) turned on its bottom side with the red letters "C", "T", and "W" positioned from left to right. The "C" bounces on the semicircle, making it slant to the left. Then the "T" twists in a slight angle around while the "W" bounces. The semicircle rebounds to its original position, then the three letters bounce together, pushing the semicircle to the ground. The semicircle bounces up and rotates a few times before settling into a position halfway up the screen. The text "CHILDREN'S TELEVISION WORKSHOP" comes from underneath the semicircle in yellow. The three letters flip in the air and land on the face of the semicircle. The sign bounces once more as the text "PLAY IT SMART" appears below in black.

Variants:

  • There was an early version of this logo without "PLAY IT SMART". Also, the shadow still appears behind "CTW" after the logo forms.
  • On the Nintendo 64 versions of Elmo's Letter Adventure and Elmo's Number Journey, the logo is still.
  • On 1998-99 episodes of Plaza Sésamo, an image of the logo flies around with the Televisa logo.
  • At the end of the 1999 Noggin special Sesame Street: Unpaved, the Sesame Street logo of the time appears on a white background with "CHILDREN'S TELEVISION WORKSHOP" in black underneath.
  • A variant exists with "Play it smart" placed on the bottom of the screen. This was spotted on a demo reel from Pittard Sullivan. It's currently unknown if this was ever used on any shows.
  • On the original pilot of Tiny Planets, the logo appears in credit on a white background, with the text in red. The logo appears to the right of the Pepper's Ghost Productions logo.
  • On late 90s episodes of Barrio Sésamo, a still version of the logo is shown underneath the TVE logo on a white background.

FX/SFX: Very nice CGI produced by Pittard Sullivan (also responsible for HBO's 1999 Feature Presentation bumper, the 1998 King World logo, the 1995 Buena Vista Television logo, and the 1998 CTV logo).

Music/Sounds: A horn playing a tune that starts out similar to "Sailor's Hornpipe", accompanied by bouncing sound effects.

Music/Sounds Variant: On Sesame Street: Unpaved, it's silent.

Availability: Very rare; though this logo was sort of common in the late 1990s and early 2000s, it has since become increasingly rare and hard to find.

  • It was seen on Seasons 29-31 (1997-2000) episodes of Sesame Street (later Noggin and PBS Kids Sprout airings of these Sesame Street episodes have the "House of Boredom" plastered over this), later Big Bag episodes, and early airings of Dragon Tales' first season (season 1 reruns and later episodes have the first Sesame Workshop logo).
  • The logo was not plastered by the first Sesame Workshop logo on PBS reruns of Sesame Street from May to December 2000, instead being left intact.
  • The early version is even rarer. It can be found on the VHS releases of Elmopalooza, Cinderelmo (the DVD release also has the logo intact), the DVD release of The Alphabet Jungle Game (even though the case and disc have the 1st Sesame Workshop logo) and Elmo's World.
  • Also appears on the games Elmo's Letter Adventure and Elmo's Number Journey for the PlayStation and Nintendo 64.
  • It is also available on the DVD release of Dragon Tales: Adventures in Dragon Land.
  • The Sesame Street: Unpaved variant is ultra rare and only appeared on the 1999 special of the same name that aired on Noggin (now Nick Jr.) which will probably never air on TV again, but can be found online.

Legacy: Considered by many a much better logo than the 3rd and 4th logos, with its great CGI and music.

16th Logo (October 27, 1999)


Logo: On a light-blue background, we see the Children's Television Workshop semicircle from the previous logo on wheels, which stops. A door opens on the logo and a bunch of letters come out of the semicircle, forming the words "CHILDREN'S TELEVISION WORKSHOP". After this, the semicircle car leaves and the letters get pushed up to form the logo as the now-larger semicircle re-appears.

Variant: On the 1999 resource video Sesame Street Goes to the Doctor, the logo is still.

FX/SFX: 2D animation produced by The Ink Tank in New York. Richard O'Connor and Brian O'Connell produced the logo, based on the style of R.O. Blechman, and Tissa David animated the logo with Valerie Cardon serving as an assistant animator and cel painter.

Music/Sounds: A bouncy harpsichord tune, and a crowd of adults talking when the letters get off of the semicircle.

Music/Sounds Variants: The 1999 resource video Sesame Street Goes to the Doctor has the last six notes of the Sesame Street theme song.

Availability: Ultra rare for the still variant, unused for the animated variant.

  • The logo was slated to appear at either the beginning or end (varies by source) of The Adventures of Elmo in Grouchland, but it never made it to the film theatrically nor on video.
  • The still version, however, did appear on a 1999 Sesame Street resource video called Sesame Street Goes to the Doctor (the previous logo is seen at the end). The video was sold in limited quantities and has since gone out-of-print; when it was reissued as Elmo Visits the Doctor in 2005, the logo was removed.

Sesame Workshop

1st Logo (June 5, 2000-August 2007)


Logo: On a white background, we see an abstract green house with a purple roof and the text "sesameworkshop" outlined below. The window of the house is filled with yellow glitter. The house bounces and the roof explodes open to the right, sending the glitter sprinkling all over. Some of the glitter remains to form a lightning bolt crowned with a star, some sprinkles to the left to fill the "sesame" text with purple, and some sprinkles to the right to fill the "workshop" text with green, rendering it like this:

sesameworkshop

Variants:

  • Green house and purple roof (most common variant).
  • Purple house and red roof (second common variant). This is the first variant to contain the byline described below.
  • Blue house and green roof.
  • Red house and blue roof.
  • Green house and green roof.
  • Purple house and green roof.
  • The text "The nonprofit organization behind Sesame Street and so much more" (in the same color as the house) is shown below on occasion.
  • On some occasions, the "www.sesameworkshop.org" URL can be seen below the "sesameworkshop" text.
  • Another variant has been discovered using the purple house and red roof, and features a byline reading "A nonprofit educational organization" below the "sesameworkshop" text, and the "sesameworkshop.org" URL can be seen underneath the nonprofit byline.
  • A special variant was used for a short time in 2003, It features blue colored text reading Sesame Workshop, a nonprofit educational organization, puts the proceeds it receives from sales of Sesame Street products right back into its educational projects for children around the world. Underneath the text is a still version of the Blue house and green roof logo and the website URL is underneath also in blue.
  • On Dragon Tales: Dragon Seek for PlayStation, the purple house and red roof logo is still.
  • Some have a copyright date, such as the Dutch co-production Sesamstraat.
  • There is an extended variant that is practically the URL and the "nonprofit organization" variants combined into one, where it fades in between the bylines (from the nonprofit one to the URL one). Another extended variant used on a Sesame Workshop trailer has the logo zooming out from the center and the animation playing as usual.
  • On Alam Simsim, the logo is on an orange background with kids' drawings.
  • There exists a variant where the URL is blurred out.
  • On The Upside Down Show, the text "THE UPSIDE DOWN SHOW is a production of" is seen on top of the logo.

In-Credit Variants:

  • On 2003-06 (Seasons 34-37) Sesame Street episodes, the in-credit variant from 2001 is seen during the end of the 1992-2006 credit sequence.
  • At the end of Sesame English, a superimposed variant is seen.
  • On some VHS and DVD releases of Sesame Street, the logo is still. This one has no byline or URL underneath at all.
  • On Tiny Planets, the logo is to the left of the Pepper's Ghost Productions logo.

Plaza Sésamo Variant: On early 2000s episodes of Plaza Sésamo, an image of the logo flies around with the Televisa logo.

FX/SFX: 2D CGI. The logo was designed by Carbone Smolan; the animation was produced by The Ink Tank, animated by Tissa David, and colored by Richard O'Connor.

Music/Sounds: A stretching and "pop" sound for the roof with the sound of kids laughing (taken from the Hollywood Edge "Premiere Edition" sound effects library) as a bass clarinet plays, and then a short accordion riff.

Music/Sounds Variants:

  • The in-credit version on Seasons 34-37 of Sesame Street has the final seconds of the 1992 hip-hop version of the Sesame Street theme playing, now shortened/remixed.
  • In some cases, such as Season 38 of Sesame Street, Tiny Planets, and The Upside Down Show, it uses the closing theme of the show.
  • On the still variant, a breathy synth-chime theme is heard. This was used on Alam Simsim as well.
  • The trailer variant has stock music with different sound effects for the roof exploding and an African-American female narrator saying "Learn more at sesameworkshop.org".
  • The extended purple house-red roof variant has the same stock music and a different female narrator saying, "Sesame Workshop: The non-profit organization behind Sesame Street and so much more. Learn more at sesameworkshop.org".
  • On certain Sesame Street DVDs, extra sounds accompany certain actions (i.e. the roof explosion, the sprinkling, etc.), which are usually silenced on the variant directly above.

Availability: Originally very common, but nowadays is more uncommon, bordering on rare. The animated version was first seen on Season 1 reruns of Dragon Tales, and the still version debuted on Sesame Street: Let's Make Music and Elmo's World: Singing, Drawing & More!. At one point, it was to Sesame Workshop what the "Bars of Boredom" was to Sony Pictures Television, and appeared on many DVD and VHS releases from the company, and pretty much on every show PBS and Sesame Workshop distributed together, with the exception of post-2008 episodes of Sesame Street. It's no longer current, so you'll have to rely on Sesame Street and Dragon Tales VHS tapes and DVDs.

  • Green house-purple roof variant: Uncommon; it was seen on 2001-2002 episodes of Sesame Street, Tiny Planets, and 2001-2005 episodes of Dragon Tales (on which it also replaced the CTW logo seen on 1999-2000 episodes).
  • Extended Variant: Can be seen on certain DVD releases of shows from Sesame Workshop from around 2004-2008, more specifically Play With Me Sesame.
  • Purple house-red roof variant: Rare. It was seen on Sagwa: The Chinese Siamese Cat, Play with Me Sesame, Seasons 34-37 of Sesame Street, and various direct-to-video productions of said show from the early 2000s.
  • Red house-blue roof and blue house-green roof variants: Scarce.
    • The former variant can be seen at the end of The Upside Down Show (the still variant), a Sagwa, The Chinese Siamese Cat promo (seen on Canadian CinéGroupe Star VHS releases) and Sesame Street Sports for the PlayStation (both of which use the animated variant), both mentioned above.
    • The latter variant was seen on Plaza Sésamo, Ulitsa Sezam, Pinky Dinky Doo, Świat Elmo on MiniMini, and perhaps other foreign-language co-productions of Sesame Street.
    • The 2003 variant of the blue house and green roof logo is seen on three Sesame Street VHS tapes: Sesame Street: Sesame Sings Karaoke, Elmo’s World: The Great Outdoors, and Sesame Street: Three Bears and a New Baby.
    • It also occasionally alternated with the green house-purple roof variant on Dragon Tales.
  • Purple house-green roof variant: Unknown. It was speculated on this wiki to have appeared on earlier episodes of The Upside Down Show, but those episodes use the red house-blue roof variant instead.

Legacy: On the trailer variants, the house appears to be in a white square as if it was copy-pasted onto a new background.

2nd Logo (August 13, 2007-April 4, 2011)

Logo:

  • On Season 38 of Sesame Street, we see Abby Cadabby fly by as she forms the phrase "a production of sesameworkshop" and the "The non-profit organization behind Sesame Street and so much more" byline (all in green text) with her magical wand. Abby disappears and the background fades to black.
  • On the 2009 reboot of The Electric Company, the logo appears below the epilogue of the preceding episode (both of which are in-credit).

FX/SFX: The animation of the "sesameworkshop" text for the first variant; the logo fading in for the second variant.

Music/Sounds:

  • Sesame Street (Season 38): The closing theme of the show, which is an instrumental R&B remix of the Sesame Street theme song, accompanied by Abby's magic twinkling sounds.
  • The Electric Company (2009): The dialogue heard in the clip above the logo.

Availability: Rare. Seen on Season 38 of Sesame Street and the 2009 reboot of The Electric Company; Hulu prints of the latter keep this logo intact. Like with the previous logos, check your recordings.

3rd Logo (August 11, 2008-July 14, 2018)


Logo: On a yellow background, the green "sesame" text is seen, arranged like this:

sesame

Next to it, various stills of CTW/Sesame Workshop characters appear one-by-one next to the logo, including characters from CTW/Sesame Workshop co-productions outside of the U.S.. Characters include, from left to right:

  • Cookie Monster (replaced by Elmo in the Shara'a Simsim variant)
  • Chamki (from Galli Galli Sim Sim, the Indian co-production of Sesame Street)
  • A claymation Bert (from Bert and Ernie's Great Adventures)
  • Big Bird
  • A claymation Ernie (also from Bert and Ernie's Great Adventures)
  • Abelardo Montoya (from Plaza Sésamo, the Mexican co-production of Sesame Street)
  • Kami reading a book (from Takalani Sesame, the South-African co-production of Sesame Street)
  • Pinky (from Pinky Dinky Doo)

Then, the "workshop" text pops in letter-by-letter from right to left, replacing the characters, and is now arranged like this:

sesameworkshop

A still of Elmo fades in reclining on the last O, and below that the byline "The nonprofit organization behind Sesame Street" fades in, and the URL "www.sesameworkshop.org" fades in with and below the byline. Then, we hear Elmo's distinctive laughter.

Variants:

  • On season 39 of Sesame Street, the credits cross-fade to the logo.
  • A still version exists on Sesame Street: When Families Grieve.
  • Sesame Tree, Northern Ireland's co-production of Sesame Street, uses a special still variant that shows the Sixteen South logo and SW logos at the top with "Produced in association with BBC Northern Ireland" below it, along with a copyright date.
  • On international airings and online prints of Bert and Ernie's Great Adventures, the logo is still and on a black background with the letter "A" on the top of the logo and the text underneath the logo reading "Co-production with NDR Norddeutscher Rundfunk, Channel 5 Broadcasting Limited and Misseri Studio" with a copyright notice.
  • Channel 5 airings of that show has the 6th Channel 5 logo next to the logo (which is streched a bit) and the text with the copyright disclaimer now in a different font.
  • An early variant exists when Channel 5 aired the show's first season in 2008 where the logo and the text on the top of it is smaller and the text underneath is now stacked with the copyright disclaimer being different.
  • Another variant exists on the first season of the latter where the text "Produced by" at the top of the logo and the text underneath the logo now reading "in association with NORDDEUTSCHER RUNDFUNK (NDR), CHANNEL 5 BROADCASTING LIMITED and MISSERI STUDIO".
  • An early variant has Elmo's fur in a brighter shade of red than usual and his body leaning up more.
  • There is also a variant with nothing below.
  • Shara'a Simsim used a variant with Grover in place of Elmo. This also has Cookie Monster being replaced with Elmo in the logo's formation.
  • On 16:9 DVDs from Sesame Workshop and Seasons 40-45 of Sesame Street, they use a widescreen version cropped with vert-field of view.

FX/SFX: The characters appearing and changing into the text, and Elmo fading in.

Music/Sounds: The standard audio is a tuba tune with accordions followed by Elmo's distinctive laugh (done by Kevin Clash) when he fades in (the laugh is replaced with a deep boing on the Grover variant). On 2008-2015 Sesame Street episodes, the ending of the then-current Sesame Street closing theme is heard, with Elmo's laugh heard at the end. The Sesame Tree variant uses the ending theme of the show.

Music/Sounds Variants:

  • On the Sesame Street: Old School DVD box sets, the logo is silent.
  • On international airings of Bert and Ernie's Great Adventures, we hear a clock ticking.

Availability: Pretty common.

  • Seen on episodes of Sesame Street, from Season 39 (2008) to at least Season 45 (2014-2015). It can also be seen on later episodes of Pinky Dinky Doo and Plaza Sésamo.
  • The still variant appears on the special Sesame Street: When Families Grieve.
  • The Grover variant is only seen on Shara'a Simsim.
  • The Sesame Tree variant is seen on said show.
  • DVDs such as Learning Letters with Elmo, Elmo's Rainbow and Other Springtime Stories, Elmo's Alphabet Challenge, The Cookie Thief, Elmo's Super Numbers and Learning Rocks also have this logo intact.
  • This logo did not plaster over the first logo on post-2008 DVD releases of Dragon Tales, even on reruns of the show, because Sony didn't have plans to keep the logos up to date.
  • It doesn't appear on The Furchester Hotel, which only uses an in-credit notice.

4th Logo (August 18, 2018- )


Logo: On a white background, the words "SESAME WORKSHOP" in gray write themselves in, as two lines draw themselves in simultaneously from left to right as well (a yellow one with a hump in it above the words and a straight green line below the words). The "TM" symbol also appears next to the "P". The end result resembles the Sesame Street sign.

Variants:

  • A 4:3 variant exists on HBO Max prints of older episodes of Sesame Street.
  • At the beginning of Esme & Roy, the logo is completely white, and is right next to either the HBO logo, with a light orange "&" symbol in the middle. "Present" is seen below the logos in the same color. It is on an orange background.
  • Season 2 of that show replaces the HBO logo with the HBO Max Originals logo.
  • A similar variant appears on the specials The Monster at the End of This Story and Furry Friends Forever: Elmo Gets a Puppy has the two logos in its respective colors with "Present" and the "&" sign now in a different font.
  • The two logos is removed on international prints at the beginning of the two specials.
  • International airings of Esme & Roy replaces the two HBO logos with the white Nelvana logo appearing next to the logo
  • Esme & Roy used a still version with "SESAME" and "WORKSHOP" stacked on top of each other.
  • International airings of that show uses an animation of the variant, here the two lines drawing the same, but the flash appears at the same time.
  • On Helpsters the logo is on a blue background with two camera lens on the top and bottom.
    • At the beginning of Helpsters the word "PRESENTS" is added below the logo and the background is pink
  • On the 2019 reboot of Ghostwriter the logo animation is different and appears in white and in a black background.
  • In the beginning of the 2019 reboot of Ghostwriter the logo is small with "PRESENTS" underneath and smaller like the logo above.
  • Starting with Season 51 of Sesame Street, we see the Sesame Street logo form out of CGI, which then settles down. Then the logo pans upwards to the Sesame Workshop logo drawing itself in.
  • On Through Your Eyes the logo is still and appears in a black background and in white.

FX/SFX: The lines drawing. This was designed by Trollbäck+Company, who also animated the Fox Productions logo and the current ABC IDs.

Music/Sounds: A 3-note xylophone tune (similar to the NBC chimes) based on the first 3 notes of the Sesame Street theme. Otherwise, it's the end theme of the show.

Music/Sounds Variant: HBO Max prints have music used on the copyright screens from older episodes, namely the "Funky Chimes" and the "Calypso" theme playing over the logo. Similarly, the audio from the previous logos also remains intact on episodes from that era.

Availability: Current. The logo first appeared on a Variety news article on June 20, 2018. Its first on-screen appearance was on Esme & Roy on HBO Kids and HBO Max in the US and Treehouse TV in Canada. It can also seen on episodes of Sesame Street from with seasons 49 to 52 and has been spotted plastering older logos on older episodes. This logo also appears on Mecha Builders, Helpsters, the 2019 reboot of Ghostwriter and Through Our Eyes. With the following logo's introduction, this logo may be retired in the future.

Legacy: Another logo within the modern trend of "simplicity", and as a result, some find it very generic. The two lines on the top and bottom give it a suspicious resemblance to the Cookie Jar logo. Others may appreciate the simplicity and the resemblance to the Sesame Street sign, however.

5th Logo (June 21, 2022-)


Logo: On a black background, two gold-green gradient colored lines are drawn from opposite sides, slowing down in the middle before speeding up again. As they speed off, the "SESAME WORKSHOP" text from before in gold fades in while the screen zooms up closer. When it stops, the background color changes to a gray-white gradient and the text becomes gray, and the lines, which turn yellow and green, slightly move away from the text before bouncing back to their normal positions. As this all happens, a copyright notice (in VAG Rounded) pops in.

FX/SFX: The lines drawing, the text fading in, and the background changing colors.

Music/Sounds: A reverse reverb followed by two notes and then a ding.

Availability: Brand new. Debuted on Welcome Sesame: A Digital Special Event and replaced the previous logo on Sesame Street beginning with season 53.

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