Aid Association for Lutherans

From the Audiovisual Identity Database, the motion graphics museum


Aid Association for Lutherans was a fraternal benefit society based in Appleton, Wisconsin, formed in 1902. It provided life, disability income, long-term care, and business insurance services to its clients. On January 1, 2002, AAL merged with Lutheran Brotherhood to form Thrivent Financial for Lutherans.

Logo (1987-2001)

Visuals: On a black background, a camera pans around gold spheres, and zooms in to one of them. The sphere divides into two parts with connected letters "AAL" imprinted on them. The parts reveal a red circle with aforementioned letters in it, and spins around. The letters fill with white, and white words "Aid Association for Lutherans" and "Appleton, Wisconsin" fade in below a white line. A white registered trademark symbol is shown next to the logo.


  • On Too Good to be True VHS, the logo is at the top of the line, and the words are bigger now. A copyright in white is shown below.
  • On Fit for Fun: Making Health a Family Matter, white words "A Fraternal Benefit Society" fade in below the words.

Technique: CGI.

Audio: A violin stinger, followed by a whoosh and a majestic trumpet fanfare.

Audio Variant: For Too Good to Be True VHS, an upbeat piano theme, which continues from the Morning Star Productions logo.

Availability: It is seen on Fit for Fun: Making Health a Family Matter, Too Good to Be True, Too Good to Be True: How to Avoid Ripoffs and The Thing About Money.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.