United Media Services

Credits

Compiled by
Camenati

1st Logo (April 2, 2022-March 22, 2023)

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Visuals: First, the 2020 logo, consisting of an interconnected "UMS" on top of "UNITED MEDIA SERVICES" in white, a pale golden rod underline, and said name in Arabic, is shown on a dark blue background. The logo crossfades into a sky sequence featuring multiple, curving gold bars flying and swirling around in the air with dust particles floating alongside it. The bars encounter a light spark in the center and dance around it, eventually forming an infinity-shaped path and then a stylized "U"-infinity hybrid stylized shape made up of multiple paths of varying strokes. The logo scrolls upwards to make room for "UNITED", "المتحدة", and "للخدمات الاعلامية", which all fade in row by row from top to bottom.

Technique: CGI.

Audio: A soothing deep, string ambience track until the logo is formed. As the bars fly around the ball of light, loud whooshing is heard. A three piano note jingle plays as the text fades in.

Availability: The logo appears on TV shows released during this period, notably those during Ramadan of 2022 such as Returness.

2nd Logo (March 23, 2023-)

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Visuals: On a dark blue cloudy sky background with floating light particles around the screen, the camera pans around multiple, glowing glass "U"'s in a segmented path. The specific path in which the camera takes to fly around these copies is scrolling across the left edges of the "U"'s followed by the right edges and then through the "U"'s curves. The letters zoom out and reposition in a bottom left facing profile angle while "UNITED", in its Arabic and English names, fade in below and glow alongside the logo. During the text's glowing animation, the front face of the "U" becomes blank before a light shock in the top left ends all logo element's glowing sequences, setting them in print versions of themselves.

Technique: CGI.

Audio: A cinematic and whimsical, fantasy themed woodwind, string, and jingle bell fanfare.

Availability: The logo appears at the beginning of TV shows beginning with those released during Ramadan 2023 such as Imam's Message. It later appeared on Gawdar - Alf Leyla w Leyla.