Profiles Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Profiles Television is the production company founded by Elise Doganieri and Bertram van Munster. It operates two divisions, which are Earthview, Inc. and Worldrace Productions, Inc.


1st Logo (1998-October 17, 2001)


Visuals: There is a live-action video with rhinoceros running around. The yellow text "Earthview, Inc." in a cartoonish font is superimposed and zooms out.

Variant: On The Amazing Race, the logo is shortened and the text is now the orange text "earthview, inc." in the Century Gothic font.

Technique: Live-action. On Wild Things, the text zooming in.

Audio: The sound of a rhinoceros grumbling. CBS airings of The Amazing Race used a generic theme.

Availability: Seen on Wild Things and the first six episodes of The Amazing Race.

2nd Logo (October 24, 2001-May 8, 2011)


Visuals:

  • 2001: An orange light with a blue outline moves around in a blurry fashion; the outline resembles a ring. The word "earthview, inc." in an Arial font stretches in from the screen. The ring shines from a sparkle effect.
  • 2002-2011: Starting on season 2, the ring is wider and the text reads "WORLDRACE" (with "PRODUCTIONS, INC." below) in a Copperplate Gothic font.

Variant: An enhanced version of the logo exists. This can be seen on season 18 of The Amazing Race.

Technique: 2D computer animation.

Audio: A whoosh sound or none. CBS airings used a generic theme.

Availability: Seen on seasons 1-18 of The Amazing Race, starting with the show's seventh episode.

3rd Logo (February 27, 2003-April 20, 2008)


Visuals: On a black background, a light forms "PROFILES" with a wave effect. The word "TELEVISION PRODUCTIONS LLC" appears behind it as the light continues and "PROFILES" stops waving. A red line fades in, and the text shines. "IN ASSOCIATION WITH" appears below.

Technique: 2D computer animation.

Audio: None or an ABC generic theme.

Availability: Seen on Oprah's Big Give and Profiles from the Front Line.

4th Logo (August 2, 2011-)


Visuals: On a black background with a blue light, lines draw in. The lines then reveal the word "PROFILES" in a tall font. The word "TELEVISION" fades in below the word "PROFILES".

Variants:

  • On The Amazing Race, the text reads "WORLDRACE" and "PRODUCTIONS" is shown below. Also the text is behind a globe.
  • On pre-2013 episodes of The Amazing Race, the byline "A division of Profiles Television" fades in on the Worldrace variant.
  • Sometimes, the logo is shortened.
  • A still version exists.

Technique: CGI.

Audio: An ascending drum sound, none, the end theme of the show, or a network generic theme.

Availability: Seen on The Amazing Race from season 19 onward, Take the Money & Run, The Great Escape and The Quest.

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