Phoenix Entertainment Group

From the Audiovisual Identity Database, the motion graphics museum


Background

Phoenix Entertainment Group was a television production company founded in July 1985 by Gerald W. Abrams, the father of J.J. Abrams, and Gerard Isenberg, as a merger of the two companies, Abrams' Cypress Point Productions and Isenberg's The Jozak Company. The company had a distribution deal with King Features Entertainment, which had a long and good relationship. In February 1989, the company was sold to The Hearst Corporation, who owned distribution affiliate King Features Entertainment, and renamed it to King Phoenix Entertainment.

Logo (May 18, 1986-August 15, 1990)

Visuals: On a black background, a orange light glows at the bottom-left of screen. From the glow, a white-orange streak swoops up and curves around clockwise forming a giant cursive "P". The words "PHOENIX ENTERTAINMENT GROUP" appear on the bottom of the "P" in a condensed font.

Trivia: The logo was designed by Sandy Dvore, who is also known for designing the titles to The Partridge Family and The Young and the Restless, as well as the 1982 United Artists logo.

Variants:

  • A warp-speed variant exists that has the animation sped-up.
  • A still version of the logo also exists, which appears on the unsold pilot The Ghost Writer.

Technique: 2D animation.

Audio: Synth beeps with a whoosh when the "P" forms and ending with a synthesized fade out. Jerry Goldsmith is the composer.

Audio Variants:

  • On some TV movies like The Brotherhood of Justice and Goddess of Love, an electronic "ding" sound added to the music as the company name appears.
  • Sometimes, the ending theme would play over the logo, or none.

Availability:

  • Appears on a few TV movies, usually followed by either the King Features Entertainment or Hearst Entertainment logo.
  • It also appeared on the movie A Hobo's Christmas when WGN America last ran it.
  • It also appears on the 1986 TV movie Brotherhood of Justice, and the short-lived series A Fine Romance as well.
  • The still version was seen on an unsold pilot The Ghost Writer, produced in 1989, but aired on Fox in 1990.
Cypress Point Productions
The Jozak Company
Phoenix Entertainment Group
King Phoenix Entertainment
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