Fox Sports

From the Audiovisual Identity Database, the motion graphics museum



Main On-Screen Logos

1st Logo (August 12, 1994-1997)

Visuals: On an evening sky background, a close-up of the text

FOX
SPORTS

split with a rectangle border (similar to the movie logo) is seen with four searchlights shown from the back. The screen slowly zooms out of it as searchlights go by. One searchlight briefly shines at the screen, revealing a rectangular structure in gold with the text inside the border, with "SPORTS" in front of a dark gold rectangle. Finally, the screen zooms out more until the logo is at the center of the screen.

Technique: CGI animation by Studio Productions (now known as "Flip Your Lid Animation").

Audio: The high-pitched 1994 20th Century Fox fanfare by Bruce Broughton with Dick Ervasti providing the voiceover.

Audio Variant: Sometimes, a jazzy saxophone rendition of the 20th Century Fox fanfare (similar to the style of Kenny G) is playing with a female voiceover.

2nd Logo (1997-1999)

Visuals: It starts off at an extreme close-up of a letter in white with lights all over the letter. The lights light up from bottom to top as the screen zooms out of the letter. Once the light-up is completed, it fades to the standard television logo, but with the text "SPORTS" at the bottom, on top of a structure similar to the movie logo, as the camera gets into different directions.

Variant: Starting in the spring of 1998, footage from sporting events (including the Super Bowl, the Stanley Cup, the World Series, and the All-Star Game) which all aired on Fox, were added.

Technique: CGI animation by REZN8.

Audio:

  • 1997-1999: Same as the previous logo.
  • 1998-1999: The 1997 Fox fanfare conducted by David Newman accompanied by Dick Ervasti's voiceover. The short version of the fanfare is used on the closing variant.

3rd Logo (1999-2000)

Visuals: On a blue background, there is a cylinder with footage of Super Bowl 33 on the cylinder. Then the camera circulates around the cylinder with the program still seen as a blue light appears as it gets higher. Once the light got to the top, the 1998 Fox Sports logo is shown, as the light gets in the logo. Then a billboard turns on another program, as the camera zooms out of the billboard. At one point, the billboard plays another program as it zooms out. Then it quickly zooms out to reveal the previous mentioned 1998 Fox Sports logo with a blimp flying from the logo's centre. Finally, the logo shoots out "waves".

Technique: CGI animation.

Audio: The short version of the 1997 TCF fanfare as well as an announcer.

4th Logo (2000-2001)

Visuals: On a black background, there is a set of lights in yellow and white with a silver oval outline. The oval outline zooms in as the company name is briefly shown. Once the oval outline is off screen, multiple ovals showing programs pass by. Once they are gone, the logo from last time is shown, appearing as a flag as it tilts.

Technique: CGI animation.

Audio: The drumroll part of the 1997 TCF fanfare with an announcer.

5th Logo (2001-2003)

Visuals: Similar to the last logo, but modified for SD, text are shown to the programs, and the last two programs are different.

Technique: CGI animation.

Audio: Once again, the drumroll part of the 1997 TCF fanfare with an announcer.

6th Logo (2001-2003)

Visuals: Against the USA flag, there is a few shots of the army and the navy doing different things. Then a cleaner version of the 1999 Fox Sports logo appears at the centre of the screen.

Technique: Live-action with CGI elements.

Audio: A new-generation theme accompanied by Dick Ervasti and Jim Cummings' respective voiceovers.

7th Logo (2003-2004)

Visuals: Against a black curtain, there is the Fox Sports logo during the time doing the same animation as the 4th logo with searchlights all around. Then light shows in the logo, revealing the letter "X" behind the text "YEARS", as the logo does the same animation. Then it transitions to a number of programs. While the programs are shown, there is the text "Fox WIDESCREEN" in silver on top of a rectangle in the same colour. Then it transitions back to the black curtain as the Fox Sports logo in front of the letter "X" with the text "YEARS" at the bottom flip to the centre of the screen as searchlights move.

Technique: CGI animation.

Audio: A trumpet theme, as well as an announcer.

8th Logo (2004-2009)

Visuals: Same as the fourth logo, but updated.

Variant: A shortened version exists.

Technique: CGI animation.

Audio: Like the last logo, a trumpet theme with an announcer.

9th Logo (2008-2010)

Visuals: Over a black background, the logo starts with parts of an oval into four pieces with the text

Fox

SPORTS

inside of the oval all in white. Then it breaks up into pieces and passes the screen as programs with text in white show on the pieces. Then the pieces gets back together showing the logo for a second. Then the background changes to white as the text "WE ARE" appears at the centre. Then the text "Fox SPORTS" appears also at the centre. Then the Fox Sports logo in black appears in the same way.

Technique: CGI animation.

Audio: Once again, a trumpet theme with an announcer. When the text "WE ARE" and "Fox SPORTS" shows up, a group of people saying the infamous quote "We are Fox Sportsǃ" is heard as well.

Legacy: One of the first logos to show the company's quote "We are Fox Sports".

NFL Broadcast Logos

1st Logo (1998-1999)

Visuals: There is an oval screen with the 1997-2003 NFL on Fox logo (a teal rectangle with "NFL" inside, a light grey rectangle with "Fox" in it, and a red stripe with "ON" between them), but altered to fit the screen's shape. Supporting the oval screen is two pillars with football helmets on top, and below it, there's a sloped floor with the Fox logo (it's a little hard to see though). In the background is a golden sunset sky with clouds. The camera pans quickly downward, with the lights around the oval shining towards the viewer. The lights turn to the oval and turns off, and the NFL on Fox logo triangle transitions to the NFL shield.

Trivia: The graphics are the same as the graphics the NFL on Fox used during the 1998 and 1999 seasons. Also, the logo takes place in a stadium.

Technique: CGI animation.

Audio: The NFL fanfare, with some machine sounds, with Dick Ervasti saying "Fox Sports welcomes you to the following presentation of the National Football League".

2nd Logo (2000-2007)

Note: The music in the logo on the above videos are higher pitched than usual. The video in the left is the 2000-2002 variant and the one on the right is the 2003-2007 variant.

Visuals: On a dark blue/purple background, there is a purple metal bar behind an oval with a ceiling. A white streak flies past the oval, making the oval flash, revealing the Fox Sports logo. Then the metal bar rotates downward, and the ceiling "scans" the Fox Sports logo, slowly turning it to the pre-2008 NFL shield (it had more stars, the football and the NFL font is different too compared to the 8 stars the current NFL shield has) logo, then the shield rotates slightly upward. The light on the metal bar turns on, and the NFL shield glows. Behind the NFL shield is a futuristic interface looking screen showing random letters, numbers and circles in light blue. The camera pans slowly rightward in the end. The closing variant has "www.nfl.com" in white, appearing below the NFL shield.

Trivia: The graphics are the same as the graphics the NFL on Fox had during the 2000 and 2001 seasons.

Technique: CGI animation.

Audio: Same as the previous logo.

Audio Variant: In its early days, it had a different NFL fanfare which was used from the 1998-2002 NFL seasons.

3rd Logo (2008-January 2012)

Visuals: On a navy blue background, there is the Fox Sports logo lighting up. Outlines of its surrounding oval shape appear as well, and they all "shift" to show a glowing (but slowly dimming) football field with the revised NFL logo floating above it. There is a closing variant, and it has "NFL.com" in black, in a big slab-serif face (which the NFL also uses for other things) appearing below the NFL shield.

Technique: CGI animation.

Audio: Same as the first logo.

Audio Variant: Occasionally, the announcer says "Fox Sports thanks you for watching this presentation of the National Football League. The NFL is online at www.NFL.com" on the closing variant.

4th Logo (January 2012-2014)

Visuals: On a blue background, the Fox Sports logo used since 2012 appears in front of a blue line with arrows. The camera tilts and zooms through the Fox Sports logo, causing the oval part of the logo to fall off, revealing Cleatus the Fox Robot (who serves as their mascot since 2005) run towards the camera. Finally, the NFL logo forms. As usual, the closing variant has "www.nfl.com" appearing.

Trivia: The graphical elements are the same as what Fox Sports have used in the early 2010s, especially the arrows/chevrons.

Technique: CGI animation.

Audio: The 2003-2014 NFL fanfare and the presentation speech. In other words, same as the previous two logos (and three for the presentation speech).

Audio Variant: Same as the 1st logo.

5th Logo (Super Bowl XLVIII) (February 2, 2014)

Visuals: On a dark background with stadium lights, the Super Bowl XLVIII (with MetLife Stadium and New York landmarks behind the trophy) logo appears as the camera moves from the close-up of the Vince Lombardi Trophy. As the camera reached to the front center of the Super Bowl XLVIII logo, it zooms into the gap of the V in XLVIII to reveal the NFL logo. There is some snow falling throughout the logo.

Technique: CGI animation.

Audio: Same as the previous logo.

6th Logo (2014-2016)


Visuals: A light (probably stadium lights) shines from the top right on a metal blue surface with a TRON-like grid pattern. The light quickly retreats as the camera pans to the right, revealing the NFL shield logo with an azure glowing outline. The camera then pans upward, revealing an opaque Fox Sports logo with the surface now glowing orange/yellow with a teal light on top. The surface turned out to be a redesigned Cleatus as the camera pans from his back to his front as Cleatus looks at the viewer. The logo ends with the camera zooming in on a red, white and blue (2014-15)/gold and black (2015-2016) NFL logo.

Trivia: With the exception of the end of this logo, it is the same as the 2014-2015 intro to now branded "Fox NFL" broadcasts, with Cleatus holding the 2014-present logo with its right hand towards the camera in a stadium background in said intro.

Technique: CGI animation.

Audio: A brand new, majestic copyright theme the NFL started using during the 2013-14 NFL playoffs (used until Super Bowl LIII for the intro and outro presentations and used on the NFL's 3rd quarter copyright screen that appears in all NFL broadcasts up to the 2019 preseason and returned in 2020 that has a different 3 note ending), with a different 8 note ending.

Audio Variant: Same as what has been used since 1998.

7th Logo (2016-)

Visuals: The Fox Sports logo flickers and lights up as the screen zooms out to reveal Cleatus standing behind another gigantic Fox Sports logo against a dodger blue honeycomb background. Cleatus then holds up a metallic football to his left arm as the rest of his body (and the football) lights up. The camera does a quick 180-degree turn to the right to reveal a 3D NFL logo hovering above a yellow cauldron as the screen zooms out slowly. The closing variant has "WWW.NFL.COM" hovering close to the cauldron.

Variants:

  • Super Bowl LI: The honeycomb background is bright white and the cauldron is missing.
  • 2019-2020: The animation stays the same, but there is a lot of flickering on the logo, starting with the cartoonish head of Cleatus then flickering to the Fox Sports logo as the background changes from dodger blue to yellow. On the first second of the logo, there are lines to represent the yardlines in (American) football on the top and bottom of the screen. As the zooming out revealing Cleatus is in process, there is the Fox Sports logo flicker to the cartoonish Cleatus head (with the background changing to dodger blue again) and then back to the Fox Sports logo with the outlines of the Fox logo, the cartoonish Cleatus head and "We" with random squares divided into rectangles, x's and o's","We Are", "Fox Sports" and "Sports" flickering and zooming in for a split second. As the camera does a 180 turn around Cleatus as in the 2016 variant, it reveals the "NFL 100" logo in 3D taking the place of the NFL shield. The cauldron disappears and the honeycomb background is replaced by a navy blue background with an outline of the NFL 100 logo. The words "National Football League", "National", "Football" and "League" appear and zoom in a split second word by word, and then the screen flickers black with an outline of the NFL 100 logo for a split second and back to navy blue. The closing variant with the www.nfl.com is the same.
  • Super Bowl LIV: The background is aqua blue and the "100" portion of the NFL 100 logo is aqua blue, gold, and silver.
  • 2020-2023: Same as the 2019-2020 variant, but the NFL 100 logo is replaced with the NFL shield itself again.
  • Super Bowl LVII: The logo zooms out to see Cleatus holding his fist to the camera, showing off a silver, blue and gold ring engraved with a silver Fox Super Bowl LVII logo in the center and “SUPER BOWL LVII” around the left and right borders. Cleatus lowers his fist and looks at the camera for three seconds before facing forward. The Fox Sports logo in the background is replaced with a faint Fox logo in a diagonal line pattern. The 180-degree turn to the right is a bit slower this time as “WWW.NFL.COM” flies down and settles below the logo. The closing variant has the Fox NFL theme instead of the NFL copyright theme.

Technique: CGI animation.

Audio: Same as the fifth logo, with robotic sounds and flickering as Cleatus moves his arm.

Audio Variant: In 2019 until Super Bowl LIV, there was a new majestic copyright fanfare celebrating the NFL's 100th season with a dramatic 4 note ending.

Availability: Also seen before Fox-aired Thursday Night Football broadcasts from 2018-2021. For the 2016-2019 and 2019-2020 variants, same as the first 5 logos.


Fox Sports HD

Logo (2006-?)


Visuals: On a black background, there is a rectangle, containing some NFL, MLB, NASCAR, and College Football highlights. To the animation, there is the rectangle revealing rectangles of other highlights, while this happens, the rectangles "separate" creating a ribbon like effect, and seconds after, they reveal the Fox Sports oval logo, with HD in a fat font next to it. They are both in metallic. Then the logo turns around to reveal DirecTV's logo, because DirecTV sponsored Fox Sports in HD at the time.

Technique: CGI animation.

Audio: Hard to describe, but it had some banging of the drums, then a George DelHoyo says "You're watching Fox Sports, in HD. Presented by DirecTV".

Availability: Before and after Fox Sports programming.

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