Filmit Productions

From the Audiovisual Identity Database, the motion graphics museum


Logo (January 27, 1991-February 5, 1994)

Visuals: On a black background, there's the white text "filmit. Productions Ltd" in a stacked format. The three dots in "filmit" are coloured red, green, and blue before the background, shown to be a horizontal box, shrinks to the text's contents and reveals a white background. Afterwards "Produced by" and "for Channel Four" appear above and below the logo, followed by the copyright notice "©Channel 4 Television (year in Roman numerals)".

Technique: Analog computer animation.

Audio: A held synthesized deep bass note is played throughout the animation sequence. Five pizzicatos, with four of them being grouped into two, are synced with the dots changing colours and a low note plays to end off the logo's jingle.

Availability: The logo was only seen on Free For All.