Definitely Productions

From the Audiovisual Identity Database, the motion graphics museum


Logo (February 21, 2021-)

Visuals: A segmented and nested array of white dots pop in from bottom to top. All rows below the top one disappear beginning with the bottom line. Afterwards, the lines scroll and merge into a single dot, to which "definitely." in a slightly modified version of Domaine Display Bold appears. Underneath the logo, and throughout its transformation, the Banijay byline is seen forming, with its main appearance consisting of the company's logo next to "We are Banijay".

Variants:

  • The length of the array may be shortened, sometimes covering the maximum length in its space within a channel's logo or contained within a short, rectangular mask. For the latter, the byline may be relatively the same size as Definitely's logo and spaced away from it.
  • When placed on a high contrast background, the logo is white.
  • On Million Pound Motorhomes, the 2020 Banijay byline is used, consisting of the company's logo at a larger scale and next to Definitely's while separated by a thin hot pink vertical bar and "A Banijay Company" underneath and left-aligned to the latter's.

Technique: Flash animation.

Audio: A quick, rising crescendo of clicking sound effects.

Audio Variant: On Hot Tub Brits, there is a slight reverb added to the sound effects.

Availability: The logo was first used on Million Pound Motorhomes and later seen on Hot Tub Brits and early seasons of 999 Emergency Callout.

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