C-3

From the Audiovisual Identity Database, the motion graphics museum


Background

C-3 was a network that was launched on December 1st, 1977 as a part of QUBE, an experimental cable system created by Warner Communications. The only show C-3 carried was Pinwheel, a children's television created by Vivian Horner. On April 1st, 1979, C-3 was relaunched and expanded as Nickelodeon. Pinwheel continued airing on Nickelodeon until 1984.

On air and on guides during the time, C-3 was branded with the Pinwheel name and logo.

Logo (December 1, 1977-1979)

Visuals: On a yellow background, text in red reading "Pinwheel", with a thin black border and a pinwheel attached to an end of the "P", rapidly spins and zooms in, leaving behind some trails for a brief time before settling. A byline for QUBE then fades in below.

Variants: An alternative variant exists where the logo instead has a white border and a shadow, and the background is blue.

Technique: Scanimate.

Audio: An eight-note synth jingle, followed by a kid saying "Pinwheel".

Audio Variants: A thirteen-note jingle that had the first eight notes descending and repeating. This was followed by a person saying "Pinwheel".

Availability: This could be seen between the titular show between its broadcasts at the time. As the logo was not seen on the show itself, it was eventually replaced by the Nickelodeon idents during the time Pinwheel still aired.

C-3
Nickelodeon
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