At It Productions

Credits

Compiled by
Camenati

Editions by
Michael Kenchington

1st Logo (April 15, 1998-April 5, 2000)

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Visuals: On a black background, a dotted white outlined eye-@ hybrid symbol is drawn from the centre. After slightly zooming out, "atit productions" appears below the logo, alongside a co-producer's name and the copyright notice.

Technique: 2D computer animation.

Audio: An ascending, whistling whoosh and zap, followed by a growl when the company name appears.

Audio Variant: Sometimes, the logo is silent.

Availability: Seen on Jo Whiley and Henry Rollins - Live and Ripped in London.

2nd Logo (September 10, 2000-2004)

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• Standard version

• Early variant

Visuals: The eye from before is within a black box and placed on an underwater background with bubbles flowing across the screen. "at it productions", with a white glow, is underneath and left-aligned to the box.

Variants:

• An early variant where the box is larger and cropped differently exists.
• On The Sugababes Pop Home and the Homecoming documentary Manic Street Preachers, this logo shares the screen with the 1999 Channel 4 "Square" logo.

Technique: Live-action and computerized graphics.

Audio: Muffled, underwater bubbling sound effects that are decreasing in quantity as the sequence progresses.

Audio Variants:

• Sometimes, the logo is silent.
• In the early variant, there are less bubbles heard.

Availability: Seen on S Club TV, The Sugababes Pop Home, and Popworld, among others.

3rd Logo (October 3, 2004-July 14, 2007)

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Visuals: Using the same layout as the previous logo, the eye is within a slightly slanted, rounded box and on top of "atit productions", which is in a stacked format and within a box of the same shape but with a white fill.

Variants:

• On most episodes of Popworld, the logo is cropped to a wide, rectangular box and placed next to the T4 logo.
• In the logo's later years, only the bottom box is used.

Technique: Live-action with computerized graphics.

Audio: The same muffled, underwater bubbling sound effect used in the previous logo.

Availability: Seen on the later years of Popworld and its earliest appearance being the T4 special starring Robbie Williams.