10x10 Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production company of producer, veteran writer and director Ken Mok, best known for America's Next Top Model.

Logo (May 20, 2003-April 10, 2018)


Visuals: On a white background, a 3D green-blue cube rotates rapidly with a tan "X" inside. As all of this happens, a large light blue cube bursts out, followed by another lined light blue cube bursting out as the 3D text "10" and "10" rotate in from the left and right respectively, with "entertainment" in spaced out letters placing itself onto a black line with "by" zooming in and sandwiching between the two 10's. Once the cube finishes rotating, it suddenly bursts out as the "X" (now large) appears behind the company name, quickly zooming back as it rests on a diamond-like shape line with green and blue sides and a metallic gold ball on top, as one more large cube bursts out, colored entirely in light green. The finished result slowly zooms in on a white background as it briefly shines.

Variants:

  • A warp-speed version exists.
  • A short version exists.

Technique: CGI designed by WunderFilm.[1]

Audio: Originally silent, but starting in 2006, a three-note ditty is heard when the logo forms, ending with a brief one-note synth hit when it zooms in.

Availability: Can be seen on America's Next Top Model until its end in 2018. Also seen on other shows by the company.

References

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