Itsy Bitsy Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

The Itsy Bitsy Entertainment Company is a children's production company that was founded in 1995 by Kenn Viselman in his NYC apartment. They are best known for its involvement in shows such as Teletubbies and 64 Zoo Lane. In 2001, The Handelman Company took control of the company. The company was revived on September 25, 2020 by Kenn Viselman and UTA as Itsy Bitsy Entertainment.

1st Logo (September 6, 1999-March 24, 2003)


Visuals: The company name "The itsy bitsy Entertainment Company" in a tall font with a stylized sun on top of "itsy bitsy", is seen inside a white tube shape with a blue outline. Underneath, there's the slogan "...made from children's dreams!".

Variants:

  • On It's Itsy Bitsy Time!, the logo fades in and deblurs while yellow sparkles burst over it. The text "Produced in Association With" can be seen above the logo.
  • On Latin Spanish prints of Teletubbies, this logo appears with the Discovery Kids, the 1995 Ragdoll and the 1988 BBC logos.

Technique: A still, computerized graphic.

Audio: The ending theme of the show or none.

Availability: Can be seen on season 2 of 64 Zoo Lane, Latin Spanish prints of Teletubbies, which is preserved on WildBrain prints, and It's Itsy Bitsy Time.

2nd Logo (September 25, 2000-February 21, 2003)

Visuals: On a yellow background, there is a 3D, stylized, and blue kid smiling as he lets go of a white and blue balloon with a red ribbon. When the white text "itsy bitsy" in a stacked format fades in within the kid's body, he grows more excited as he bounces around and watches the balloon flying around and eventually, resting by him. Simultaneously, when the balloon returns on-screen from the right, the blue word "Entertainment" scrolls underneath the kid. Finally, a trademark symbol fades in next to "Entertainment".

Variant: An in-credit variant exists.

Technique: CGI.

Audio: A whimsical and childish flute that descends for half of the logo and then ends with two rising notes.

Availability:

  • The only known show to have this logo is Nini's Treehouse, which is long gone from television and is barely preserved on home media.
  • However, the standard variant can be seen on some VHS releases like Nini's Treehouse: Ooberry Alphabet Zoo and generally, was seen on GMTV and Discovery Kids broadcasts of said show.
  • The in-credit variant was also seen on season 3 and 4 of the aforementioned series as well.
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