Hallmark Hall of Fame Productions

From the Audiovisual Identity Database, the motion graphics museum


The first Hallmark Hall of Fame production aired in 1951. Until 1994, there was no production company behind these productions; instead, Hallmark joined forces with various production Companies. Viacom Enterprises (now "CBS Media Ventures") syndicated the movie library during the 1970s and 1980s; this would continue by co-production until 1997.

1st Logo (1986-)

Visuals: On a black background, there is a gold line in extreme close-up. It then slowly zooms away to reveal Hallmark's familiar crown logo. Later on, "Hallmark" and "Hall of Fame" zoom out along with it in the familiar cursive font.


  • Sometimes, the logo is abridged.
  • The logo has been enhanced over the years.
  • Zoobilee Zoo used a variant for its funding credits on PBS. We first see a shop with black doors and black and tannish-red walls. Above it is a beige wall with a gold Hallmark logo. The camera zooms back and the shop morphs into the Hallmark crown. We end up with another gold Hallmark logo against a marble blue background, sometimes with "Hall of Fame" below.
    • The animation of the shop morphing into the Hallmark logo was also used in some Hallmark commercials during the 1980's as seen in this ad.
  • Another "ZZ" variant shows several people walking in and out of a Hallmark shop (preferably in a mall), which the camera zooms back from to the point the shop's sign is visible. It then fades to a gold Hallmark logo, possibly the same as the regular variant. It shines all the way through once revealed.

Technique: CGI.

Audio: None or the end theme of the show.

Audio Variants:

  • The Zoobilee Zoo variant has an announcer saying "Zoobilee Zoo is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment".
  • On the DVD of O Pioneers!, the early alternate 8 note fanfare from the Hallmark Entertainment logo is heard.

Availability: Seen on Hallmark Hall of Fame movies from the era and Zoobilee Zoo reruns.

2nd Logo (1994-1997)

Visuals: On a black background, there is a square with rounded edges. Inside there is the Hallmark crown and under it is "Hallmark Hall of Fame" in the Hallmark corporate signature font. "PRODUCTIONS" is under the square.

Technique: A still graphic.

Audio: The end theme of the movie.

Availability: Seen on Hallmark Hall of Fame movies from the era.

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