Weston Woods

From the Audiovisual Identity Database, the motion graphics museum



Background

Weston Woods is a production company founded in 1953 by Morton Schindel, that produces animated short films and audiobooks based on well-known children's books. The company was acquired in 1996 by Scholastic. The company is based in Norwalk, Connecticut.



1st Logo (1954-1996)


Visuals: On a black background, three green stylized trees appear, with two blue "V"s connected together, from the left to right tree, resembling a "W". The lowercase words "weston woods presents" or "a weston woods release" are below.

Variants:

  • For the "presents" variant, said word can be either beside or below "weston woods".
  • Sometimes, a copyright symbol is placed after "weston woods".
  • A filmed version exists.
  • On early shorts, the text reads "produced by morton schindel at weston woods studios weston, connecticut, u.s.a.".
  • A black and white version can be found on Millions of Cats.
  • An early version of said variant has "connecticut" shortened to "conn."

Technique: A still graphic.

Audio: None, or the closing theme of the short film.

Audio Variant: On 16mm prints of the Harold and the Purple Crayon short, the opening theme is heard.

Availability: Seen on early Weston Woods shorts (including those from Gene Deitch/Rembrandt Films) starting with their first short film, Andy and the Lion. It was also spotted on 16mm prints of the Harold and the Purple Crayon short; VHS and DVD releases remove the logo.

2nd Logo (September 21, 1996-)


Visuals: On a black background, the stylized trees from before, now slightly amended and in a darker green color, zoom up. Then, a flash occurs in the middle of the trees, turning the middle section into a sky blue "W". The words "weston woods presents" or "a weston woods release" fade in below.

Variant: Starting in 2011, the logo is in widescreen and it is enhanced.

Technique: 2D animation.

Audio: A whimsical folk theme, which is carried over from the music used on the Scholastic logo. Taken from their 1994 adaptation of Amazing Grace.

Audio Trivia: An extended version of this theme would later be used as the background music to an intro used on later Scholastic Video Collection and Scholastic Storybook Treasures DVDs.

Availability: Seen on many Weston Woods videos and DVDs, starting with Harry the Dirty Dog. The 2003 variant can be seen on their later videos and Cinedigm DVD releases.

External links