Paramount High Definition

From the Audiovisual Identity Database, the motion graphics museum

Background

Paramount High Definition is a sub-label focusing on home media releases of Paramount's film and television library in high definition video formats.

Logo (July 25, 2006-March 5, 2019)


Visuals: The first element shown is a television being switched on, zooming out from one of the stars and transitioning to the middle of the 2002 Paramount logo in low quality. When the star reaches the mountain's peak, two white lines appear and move across the picture vertically from the center, sharpening the picture and forming the silver text:

HIGH                
    DEFINITION

which zooms out into place. The Viacom byline (without the line) from the previous three logos fades in below and the HD text shines.

Trivia: This logo appears on the original Disney Blu-ray releases of The Avengers and Iron Man 3 (see the Trivia section for the Paramount DVD logo).

Technique: CGI by BUF Compagnie.

Audio: Some television static sound effects and a few loud whooshes and shining sounds.

Availability:

  • Appears on Paramount's Blu-ray releases from 2006 to early 2019.
  • It also appears on Paramount HD-DVD releases from 2006 to 2008, such as Four Brothers and The Italian Job (2003).
  • Starting sometime in 2007, Paramount's high definition releases were exclusive to HD-DVD until the format was discontinued. When Toshiba announced they would discontinue HD-DVD, Paramount Home Entertainment, like all other home media companies, became Blu-ray only. Their first film on Blu-ray since HD-DVD's discontinuation was The Spiderwick Chronicles.
  • This does not appear on 2006-2012 DreamWorks Animation films on Blu-ray, as they use their own logo.
  • This logo can be found on releases with the print version of this logo on the box art. It also appears on the 2008 Blu-ray release of Last Holiday, in which the print logo was absent on the box art, meaning this logo was still in use, but no longer had a print counterpart.
  • This logo also does not appear on UHD 4K Blu-ray Discs, as they use the 2011 Paramount logo instead.
  • Even though Paramount Pictures debuted a new logo in late 2011, this logo continued to be used until 2019, as seen on many releases from the era.
  • This logo also does not appear on Blu-ray releases of Apocalypse Now (1979) as they use Lionsgate logos instead, due to the Lionsgate purchase of the majority of the American Zoetrope catalog of films in the late 2000s.
  • The last release to use this logo was Instant Family, which was released on March 5, 2019.
  • CBS and Viacom Media Networks Blu-ray releases also do not have this logo.

Final Note

Beginning with the release of Bumblebee, released on DVD and Blu-ray (as well as 4K UHD Blu-ray) on April 2, 2019, all Paramount DVDs and Blu-rays began using the 2011-present theatrical logo as a de-facto home video logo, even under the Players and Animation divisions.

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