Paramount DVD
Jess Williams, James Fabiano, Kris Starring, Logophile, Nathan B., AlbertoTheMonkey, BenIsRandom, indycar, and EDC4
Captures by
Eric S., V of Doom, Shadeed A. Kelly, Mr.Logo, Dean Stewart Rumsey, indycar, TVB, and others
Editions by
V of Doom, Ryan Froula, sega3dmm, Nathan B., MariluHennerArtist45, Liz Tetlow, FrozenHater (SmoothCriminal12), indycar, and Logoblin (KirbyGuy2001), Unnepad, TVB, Michael Kenchington and TheRealMarcel2000
Video captures courtesy of
Watcher3223, LogoLibraryinc, FanCentralNetwork, CleanFreeMedia, HDDVDArchive, Ryan Holman, Originalsboy11, BenIsRandom, estell kreutzer, and others
Background
Paramount DVD is a sub-label of Paramount Home Entertainment exclusively found on DVD releases.
1st Logo (January 2002)
.png)
Visuals: It starts with the 1999-2002 enhanced version of the 1986 Paramount logo with the stars encircling the mountain. After a few seconds, a DVD disc flies in from the bottom zooms towards in-front of and behind the mountain. The "Paramount" script zooms out from the top of the screen to take its position above the mountain, like the 2011 Paramount Pictures logo. Then a brilliant flash of light appears underneath, revealing the "DVD" text, as the 1995-2010 Viacom byline fades in below it. The background fades to black as a laser scans the disc, turning the mountain into black-and-white.
Variant: A short version of this exists on a 2002 TV spot for the Rat Race DVD. It starts with the "DVD" appearing out of the flash and the Viacom byline fading in under it.
Technique: Live-action model work and CGI, with additional 2D animation. Designed by Pittard Sullivan.
Audio: None or the opening theme of the TV spot.
Availability:
- It was seen on a 2002 TV spot for the DVD release of Rat Race (although it does not appear on the DVD itself).
- The full version, seen above, presumably appeared on the website of the studio that animated this logo.
Legacy: Its existence was debated for a while, as its appearance was compared to a fanmade logo.
2nd Logo (May 6, 2003-March 5, 2019)
.png)
_2.png)
Visuals: It starts off with the 2002 Paramount logo animation with the stars flying through the clouds, the zoom out of the "Paramount" script, and the stars coming in and circling around the mountain. When we are at a comfortable distance, a DVD disc flies in from the bottom, glides and settles behind the summit and the Paramount script. Then, a bright flash underneath the peak brings forth "DVD" with a line below it, and the Viacom byline (in the same font as the 1990 Viacom logo) below the line. The background fades to black, and a white laser scans the disc in a downward motion, turning the entire DVD Paramountain silver. The finished product almost resembles the Paramount DVD print logo.
Trivia: This logo appears on the original Walt Disney Studios Home Entertainment DVD releases of The Avengers and Iron Man 3, alongside the Marvel logo and in place of the current WDSHE logo. This is because The Walt Disney Company (owner of the films' production company Marvel Studios) and Viacom came to an agreement for the films' distribution to transfer from Paramount Pictures to Walt Disney Studios Motion Pictures, but Paramount still had two films left in their six-movie contract with Marvel. Paramount's logo would appear on the films and promotional material for legacy credit.
Variant: At the end of the logo, a menu would appear with two selections which are "PREVIEWS" and "MAIN MENU", both of which would take you there. Before either one was selected, each selection would appear blue. After one was selected, the Paramount logo fades out, with the selections disappearing a second afterward. This was seen on some early DVD releases with this logo. Also seen on some CBS DVD releases from 2006, like the Season 1 DVD release of NCIS.
Technique: CGI for both versions, with interactivity for the menu version. Produced by BUF Compagnie.
Audio: It starts off silent, but when the stars fly by some whooshing sounds are heard, culminating in a synthesized explosion effect with a thunderclap. As the white laser scans down, a humming sound can be heard.
Audio Variant: On the post-menu-selection variation, a soft "bong" is heard as the logo fades out, followed by a whirring sound when the selections disappear.
Availability:
- It's seen on many DVD releases released by the company, first appearing on the May 2003 release of Extreme Ops.
- This logo appears on DVD releases of Paramount Television-owned series from 2003 to 2006 (when the rights went to CBS Home Entertainment after Viacom and CBS Corporation became separate companies), such as the 2004 release of season 1 of Happy Days, the 2004-05 releases of seasons 1 and 2 of The Andy Griffith Show, seasons 1-3 of the 2004 editions of Star Trek: The Original Series, seasons 1-7 of Star Trek: Voyager (all released in 2004), and seasons 1-4 of Star Trek: Enterprise (all released in 2005).
- However, existing TV series releases that began prior to this logo's debut did not have this logo even after May 2003, such as the 2003 Star Trek: Deep Space Nine releases.
- After 2004 on TV shows from the MTV Networks library, such as Nickelodeon and Nick Jr. on DVD, this logo does not show up.
- This does not appear on releases of DreamWorks Animation material from 2006-14 on DVD, as those use their own logo while Over the Hedge uses the first version of DWA's 2004 logo instead.
- It also appears on the UK DVD release of Transformers, as Paramount distributed the film internationally.
- Some DVD releases have "90th Anniversary" added on to this logo's print version, but they just contain the normal logo instead.
- Examples of this are the 2002-03 DVD releases of SpongeBob SquarePants titles like Sea Stories and Tales from the Deep, Clockstoppers, Flashdance, Urban Cowboy, Jimmy Neutron: Boy Genius, Black Sheep, Vanilla Sky, Trading Places, Hey Arnold: The Movie, and K-19: The Widowmaker, among others.
- Even though Viacom changed their byline in 2010 (their name changed to ViacomCBS in 2019 and again to Paramount Global in 2022), and Paramount Pictures debuted a new logo in late 2011, this logo continued to be used until early 2019, as seen on many releases from the era.
- The last release to use this logo was Instant Family, which was released on March 5, 2019.
Final Note
Beginning with the release of Bumblebee, released on DVD and Blu-ray (as well as 4K UHD Blu-ray) on April 2, 2019, all Paramount DVDs and Blu-rays (excluding those of CBS, Showtime, and Paramount Media Networks content) began using the 2011-present theatrical logo as a de-facto home video logo, even under the Players and Animation divisions.
|
Paramount DVD |
|
