MCA Videocassette Inc.

From the Audiovisual Identity Database, the motion graphics museum


Background

With the failure of the DiscoVision itself, MCA Video Distributing Corporation was launched by MCA in 1980, headed by Gene Giaquinto, consisting of its two subsidiaries MCA Videocassette Inc., used to distribute titles on VHS and Betamax, which was formed in 1980, and MCA Videodisc, which was launched in 1981 from the assets of the defunct DiscoVision plant. MCA Videocassette Inc. primarily consists of titles from Universal Pictures as well as its third-party content. It was later merged into MCA Home Video in 1983.

Logo (June 16, 1980-October 1983)


Visuals: On a black background, the MCA logo appears in the center of the screen colored in blue. The words "VIDEOCASSETTE INC", in a white segmented font appear in an arc formation, surrounding the MCA logo through an "iris in" effect.

Variants:

  • Some black-and-white movies featured this logo in monochrome.
  • Surprisingly, a still version of this logo was seen on the DVD release of Duck Soup at the end of the film's theatrical trailer.
  • On The Seduction of Joe Tynan, instead of fading out, this logo cuts to the start of the feature.

Technique: 2D animation.

Audio: None.

Availability: Seen on every MCA Videocassette release from 1980 to 1983. However, your best bet is to find it on an early MCA Home Video reprint; details of some of these cases are below.

  • A few of their first releases were Jaws, National Lampoon's Animal House, Psycho (which has the black & white variant. Also on the 1984 MCA Home Video reprint), Smokey and the Bandit, and 1941.
  • This was also used on some PolyGram Pictures movies distributed by Universal, such as An American Werewolf in London, Missing, King of the Mountain, The Pursuit of D.B. Cooper, and Endless Love.
  • A few early MCA Home Video titles, like Monty Python's The Meaning of Life (which surprisingly retained this as late as 1993), Eddie Macon's Run, Psycho II and Woody Woodpecker and His Friends, Volume 2, feature the latter logo on the packaging, but retain this logo both on-screen and on the tape labels.
  • Other reprints have the exact opposite: the 1984 reprint of To Kill a Mockingbird (originally released 1981, in print into late 1985) reuses the 1981 box art and tape master, but has updated tape labels.
  • Later reissues have both updated logos on the packaging and labels, but still preserve this logo on-screen due to reuse of older tape masters. This is the case with American Graffiti (1985 release, in print into early 1986), the Marx Brothers' Animal Crackers, the 1931 version of Dracula and The Bank Dick, starring W.C. Fields.
  • Despite similar circumstances to the releases above, the 1984 reissue of 1941, which reuses the 1980 box art, has the MCA Home Video logo.
MCA DiscoVision
MCA Videocassette Inc.
MCA Home Video