Atari Interactive (Hasbro Interactive)

From the Audiovisual Identity Database, the motion graphics museum

(Redirected from Atari Interactive)


In 1998, Hasbro bought the remains of Atari Corporation from JTS Storage, forming Atari Interactive, Inc., a subsidiary of Hasbro Interactive.

When Infogrames acquired Hasbro Interactive in 2001, Atari Interactive remained as a subsidiary of the now-named Infogrames Interactive, Inc., with the Atari brand beginning to be used on several Infogrames titles until 2003, when the company officially reorganized its subsidiaries into Atari-branded names, which included renaming Infogrames Interactive, Inc. to Atari Interactive, Inc.

1st Logo (The Next Tetris variant) (May-October 1999)

Visuals: There is a black Atari logo on a white background.

Technique: A still digital graphic.

Audio: None.

Availability: Only seen on The Next Tetris on the PlayStation and PC. It doesn't appear on the Dreamcast version, which was published by Crave Entertainment.

2nd Logo (October 4, 1999-October 6, 2000)

Visuals: There are blue and red images and particles moving over a colored background. After a while, a ghostly image of an Atari logo flashes and then 6 different images appear in gray boxes, which move from the right and then vanish in order for the next image to appear. In order, the images depict several games released under the brand:

  • Pong (2 flippers with faces hitting a ball)
  • Centipede (the face of the Queen Pede from the Centipede 3D remake)
  • Missile Command (the shooter used to shoot missiles, with red lines forming where it has to shoot)
  • Q*Bert (Q*Bert himself)
  • The Next Tetris (Tetris blocks, with red ones falling down and turning)
  • Glover (Glover kicking his bouncy ball).

After that, the six images appear all again for a brief second, as a ghostly Atari logo flashes behind it in different colors, which ends with the Atari logo (with the same colorful ghostly image behind it, still flashing) and the colors vanishing. A large flash happens and then the entire background turns black. The logo then fades out.


  • A shorter version exists, where the beginning starts off, but rather than having images, it goes to a ghostly image of the logo, which then becomes solid. The background continues to move and diminishes into the logo.
  • On the PlayStation version of Glover, the logo is cropped to widescreen to match the opening cutscene.
  • On the Atari Demo Disk for the PlayStation, a variant of the standard logo is used. When each picture is displayed, text depicting what game is displayed shown in square brackets moves to the left. When the Atari logo appears, the slogan "play to win" in a stripy font slowly zooms into the logo and disappears.
  • The version on the Dreamcast version of Frogger 2: Swampy's Revenge that went unused in the final game is rendered at a smooth 30fps.

Technique: Computer animation.

Audio: Short electronic entries composed together.

Availability: While not many games used this logo, most Hasbro Interactive Atari games used their own variants.

  • The normal version appeared on the Dreamcast version of Centipede (the PlayStation and PC versions use the Hasbro Interactive logo) and the PlayStation version of Glover (replacing the Glover variant of the Hasbro Interactive logo). The variant appears on the Atari demo disc for the PlayStation.
  • The short version of the logo appears on the Dreamcast and PC versions of Q*Bert (the next logo appears in the PlayStation version) and Nerf Arena Blast for PC. It was also going to be used on the Dreamcast version of Frogger 2: Swampy's Revenge, but it was replaced with the Hasbro Interactive logo instead (it's still contained in the game's files when accessed on a computer).

3rd Logo (Q*Bert variant) (November 30, 1999)

Visuals: A blue tripod is created with matter particles, surrounded by a blue glow and moves to the left. Then it becomes rainbow and the background lights up to show a room full of monopoly-like designed boxes. A rainbow spot flies to the right, opening "ATARI", and becoming a copyright mark itself. The logo glows and shuts down.

Technique: Computer animation.

Audio: Thundering and squeaking are heard.

Availability: This logo is only seen on the PlayStation version of Q*Bert. The PC and Dreamcast versions of the game both use the previous logo.

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