CBS/Station Idents

Note: If you have any video that contains a station's logo from any CBS's campaign in this page that's missing here, please add it if you can.

Ident (Looking Good Together) (1980-1981)

• 

  KDKA-TV

• 

  WJBK-TV

• 

  WISH-TV (V1)

• 

  WISH-TV (V2)

• 

  KIRO-TV

• 

  WBOC-TV

• 

  KMGH

• 

  KOOL-TV

• 

  KPIX-TV

• 

  WCAU-TV

• 

  WHBF-TV

Visuals: On a black-blue gradient background, the campaign's logo is seen shining. "LOOKING
GOOD", the rounded rectangle and the red and white striped flag-like ribbon then all fly out of the screen as they fly to the top, followed by the ring also flying out, and the star zooms in. When it's out of the screen, the station's logo in a purple-dark blue gradient, flash in at the center of the screen, and it then shines afterward, with some texts (usually the station's call-sign and city of license) appears below, or both the bottom and the top.

Variant:

• A short version exists, where here, only the part when the station's logo shines at the end is showed. (WISH-TV, WJBK-TV)
• In some cases, only the station's logos is shown on the screen with no text on it. (KNXT-TV, KIRO-TV, KMGH-TV)
• Sometimes, the station's logo is contained in a ring that has a black fill in it and a dark blue outline, with a long red and white striped ribbon behind it. (KDKA-TV, KIRO-TV, etc.)
• Although almost all of the station uses the usual animation of the campaign, there are a few exceptions:
  • WCAU-TV: The station's "10" logo is seen shining with its call-sign and city of license at the bottom like the other version, but in here, the background's color a little bit different, and the logo also shines differently than the others.
  • KIRO-TV: On the campaign's black-blue grtadient background, the black-filled ring with the long red and white striped ribbon behind it (which is mentioned above) is seen flying to the center, and the station's logo flashes in the ring and shines afterward.
  • KPIX: On a black background, the station's "5" logo is seen in a black-filled ring with a long red and white striped ribbon and the white text "KPIX SAN FRANSISCO" appears below the ring. The logo here's still and the ring's shaped like an egg.

List Of Stations:

• KDKA-TV
• WJBK-TV
• WISH-TV
• KIRO-TV
• WBOC-TV
• KMGH-TV
• KPIX-TV
• WCAU-TV
• WHBF-TV

Technique: CGI.

Audio: A cheerful beat, along with a choir singing. The first words of the lyrics of the choir singing is usually "You watch (the station's call-sign, city of license or identity)", and the last three words are always "You're looking good!"

Audio Variants:

• Sometimes, "You watch" is omitted in the lyrics of some station's version.
• In at least 2 cases, the announcer says in the logo rather than the choir singing. (WISH-TV & WHBF-TV)

MORE TO COME...