Now

Not to be confused with NOW (formerly Fox Turkey).

Credits

Compiled by
Dison

Video captures courtesy of
TPX and KAW Gaming

Background

Now was launched by British Satellite Broadcasting on 28 March 1990, alongside BSB's other networks (Galaxy, The Power Station, The Sports Channel, The Movie Channel and The Computer Channel). Originally designated as a live 24-hour news channel in partnership with ITN, after the two parties failed to reach an agreement, the channel's remit was changed to a mix of daytime lifestyle shows, current affairs programming, and arts programmes at weekends.

Following the merger of BSB and Sky Television to form BSkyB, Now was closed down on 2 December 1990. Its transponder was handed over to Sky News, while its purpose was filled with the newly-launched Sky Arts until 1992.

ID (28 March-1 December 1990)

• 

Visuals: Blurred footage of the serif letter "n" waving on a white flag is seen on a dark marble backdrop. It fades to the bold letter "o" in gray on the same backdrop, which then fades to a top view of a glass roundtable with a white squarial base and a black disk in the middle on a gray marble backdrop. The backdrop then clears into smooth marble as the tall serif letter "w" appears for a second in the bottom right corner, and the table disappears while its base is superimposed with waving blue silk. The "n" fades slanted onto the squarial, then the "o" and "w" in red fade next to it. "THE CHANNEL FOR LIVING" and the BSB logo appear on the bottom of the screen.

Variant: A short variant with the already formed logo exists, which was sometimes used as an interlude into a program.

Technique: A mix of live-action and 2D animation from Lambie-Nairn and Pentagram.

Audio: A mellow flute theme, sometimes followed by a continuity announcer.