NOW

From the Audiovisual Identity Database, the motion graphics museum


Background

On February 12, 2024, Fox Turkey was rebranded to NOW due to the FX channel already existing in Turkey.

ID (February 12, 2024-)

Visuals: On a dark blue background, "NOW" is revealed through red light streaks shining through the outline of the initially dark text. Some of the lights lights within the "O" shine large enough small parts of it are coloured white. As these streaks pass by each letter and dissolve, the letters gain their red fill through a quick diagonal wiping effect. By the time the letters are filled red, the light streaks die down, leaving the logo to zoom out for the remainder of the animation sequence.

Technique: CGI.

Audio: A loud whoosh alongside several dings, which quickly crossfades to reversed twinkling.