Gainax

From the Audiovisual Identity Database, the motion graphics museum


Background

Gainax, Inc. was founded on December 24, 1984 as "Daicon Film", eventually changing their name to "Gainax", basing the name after the Tottori Prefecture term for "giant" ("gaina") with an "x" added to it, as this sounded "good and international". Notable anime produced by this company includes Gunbuster, FLCL, Tengen Toppa Gurren Lagann, Panty and Stocking with Garterbelt, and, most notably, Neon Genesis Evangelion, which have all gained critical acclaim and have been commercially successful. Unfortunately, the company is currently a shell of its former self--after Panty and Stocking was put on hiatus, many Gainax alumni left the studio to make their own companies, including Trigger (which features many key Gainax animators). The company has since refocused itself on producing lesser-known anime and manga.



1st Logo (1987)

Visuals: Set on a black background, there are two small kanji characters "制 作" on the left, with "GAINAX", in a futuristic font, on the right.

Technique: A still graphic.

Audio: None.

Availability: Seen on Royal Space Force: The Wings of Honneamise.

2nd Logo (July 19, 1997)

Visuals: On a black background, the grungy white text "GAINAX" appears at the bottom-right corner of the screen and vibrates. It appears for a split-second.

Technique: Drawn-on-film animation.

Audio: A record player sound effect.

Availability: Seen only on The End of Evangalion.


3rd Logo (April 26, 2000)

Visuals: Scrolling up in the credits underneath the Production I.G. logo, there is the text "GAiNAX" stylized much like in the previous logo but in a thinner font.

Technique: None. [possible misuse]

Audio: The closing theme of the show ("Ride on Shooting Star" by The Pillows).

Availability: Seen on FLCL.

4th Logo (2000's)


Visuals: On a black screen, some golden sparkles flow all around the screen, forming six lights that would become the word "GAiNAX". Then, the word zooms out with a trailing effect locking itself on the screen.

Variant: There's also a a still variant.

Technique: CGI.

Audio: None.

Availability: This logo is possibly a myth, though it does look legitimate. The animated version is possibly seen on pretty specific prints of Gunbuster or other early Gainax works, at least home video releases of them. The still variant could be seen on the Italian dub of Magical Shopping Arcade Abenobashi when it aired on MTV and Man-Ga.

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