Sky Three

From the Audiovisual Identity Database, the motion graphics museum

Background

Sky Three was launched on 31 October 2005. On 1 March 2011, it was rebranded to Pick TV.


Sky Three

1st ID (31 October 2005-14 February 2008)


Visuals: Same as the Sky One ident package of the time, except with the Sky Three logo appearing in the middle. Also, the same carnival as Sky Two is formed and it all takes place on a blue-gray background.

Technique: CGI.

Audio: Some music plays throughout, typically with a announcer spiel.

2nd ID (15 February-31 August 2008)

Visuals: Same as the Sky One ident package, except the ident package is in pink and the Sky Three logo appears below.

Technique: CGI.

Audio: Some music plays throughout, typically with an announcer talking over it.

Sky 3

ID (31 August 2008-1 February 2011)

Visuals: A live-action scene is seen, in which a large numeral depicting the Sky channels' logo interacts with the environment. Much like the previous ID, the majority of the ident set is shared between Sky1, Sky2, and Sky3, with the difference being each individual channel's numeral and material state: in Sky3's case, it uses pink gas particles.

Idents: See here.

Technique: Usually a combo of live-action and CGI. The main ident set was directed by Jonathan Yeo and produced by The Moving Picture Company and Sky Creative.

Audio: Each ID has its own unique jingle and/or sounds corresponding to the actions onscreen; the musical scores were composed by Freefarm.

Sky Three
Pick TV
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