.tv

From the Audiovisual Identity Database, the motion graphics museum


Background

.tv was a British television channel dedicated to technology that was owned by British Sky Broadcasting. The channel began broadcasting as "The Computer Channel" and broadcasted at 18:00 to 20:00 on Granada Good Life (later known as Granada Breeze). The broadcasting hours were expanded to midday-midnight when The Computer Channel (later .tv) started broadcasting on BSkyB's digital satellite platform Sky Digital in 1998. The channel ceased transmissions on September 2, 2001 due to low audience ratings.

ID (October 1, 1998-September 2, 2001)

Visuals: On a black background, a blue light flashes and then transforms into a rotating blue globe while digital stuff and lights appear in the background. The logo then fades into a red digital eye with a metal border on a dark red background. There is another fade, and then there is another digital globe (sliced horizontally) which emits blue lights. The globe fades out and then another blue globe (a little darker this time) appears and the other globes emit from it. The digital stuff/lights disappear and the background changes into a cyan one. "[.tv]" and the channel's URL appears via a "blur" effect below the globes.

Variants: Two other idents for the channel's programming blocks have been made.

  • family.tv: There is a kid in a red shirt and blue pants playing a game on a portable game console with his dog in a green bubble, but the game console explodes into 3 TV tube-like shapes in three colors (blue, green and red), and the camera pans into a father on a pink bubble as he looks at the shapes. The dog chases these shapes and the camera pans more, as a person on a transparent green bubble appears in front of the dog, and the dog jumps, and it meets a girl on a blue bubble, which shows the dog a teddy plush. The camera zooms back so we can see all the members of the family. The blue bubble is also bigger than usual. The shapes then move below and form the text "[family.tv]", and the shapes return to the kid.
  • internet.tv: Against a dark blue map-like background, there is a dark blue sphere with the map of the Earth on it rotating quickly. As it zooms back, the continents morph into a gold-pink-esque gradient as a bright light begins to burst in the middle of the sphere, growing more larger. The circle then transforms into a spinning lens-like circle while dark cloud-like things appear throughout. The circle morphs into a disco ball-like thing, and then a live-action hand comes in from the left, grabbing the ball onto it as a bright light briefly flashes, making the background white and the ball inside containing data-like things with a blue glow around it. As it starts to zoom closely, the text forms "[internet.tv]" underneath it as the data-like things continue inside the sphere before cutting to black.

Technique: Computer animation.

Audio: First a take-off sound is heard. Then a funky theme plays, then there's an ascending sound and a female announcer says "Dot TV".

Audio Variants:

  • On the "family.tv" variant, a playful theme is used.
  • On the "internet.tv" variant, an atmospheric drum & bass theme plays, and a swoosh is heard when the result forms.


The Computer Channel
.tv
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