Global VR

From the Audiovisual Identity Database, the motion graphics museum



Background

Global VR, Inc. (officially stylized as GLOBAL VR and shortened as GVR) is an American developer and distributor of arcade games based in Milpitas, CA. Founded by Ken Bayer (who currently serves as its president)[2] in San Jose, CA on May 1, 1998,[1] it originally focused on creating virtual reality-based experiences (hence the name), most notably the VR Vortek family of multi-game machines (most of the games were based upon existing PC games). On January 9, 2001, GVR was bought by fellow arcade developer GameCom, Inc.[3] Additionally, on January 31 of the same year, it bought older arcade developer Interactive Light (known for Kick-It, Swing-It, Home Run Derby, and Slide-It).[4] By the mid-2000s, GVR had shifted most of its focus towards traditional arcade cabinets, where it became well-known for games based on licensed properties, including those of Electronic Arts (Need for Speed (GT) (2002/2003/2004), Need for Speed Underground (2003/2005), Madden Football (2005), Need for Speed Carbon (2006/2008), PGA TOUR Golf Team Challenge (2006), NASCAR Racing (2007), et. al.), 20th Century Fox (now 20th Century Studios) (Aliens: Extermination; co-developed with Raw Thrills' Play Mechanix) (2006), and Ubisoft (Blazing Angels: Squadrons of WWII) (2008/2011).

1st Logo (1998-2002)

Visuals: There is a thin red circle with 3 short "tailfins" from the center-left down. Beside it are the letters "VR" in a futuristic, italicized font, with a short tail on the top left of the "V" and a long one on the bottom right of the "R". Below the "R" is the name "Global VR" in an Impact Italic font.

Variant:

  • On Activision's Heavy Gear II[a] (1999/2000) for the VR Vortek, the logo is rendered in 3D, and appears at an extreme closeup with a small "spotlight" on the top left of the circle's inside. As it gradually zooms out upwards, the "spotlight" shifts away towards the right in a circular motion. At the same time, the shining light on the logo shifts towards the right. Just as the logo settles into place, a large "P R E S E N T S" in gray slams right below it, causing the logo to be fully visible, and gaining a top-right shine from inside on the circle, as well as the "P R E S E N T S" wordmark shining from left to right.
    • At the end of the game's cinematic, the logo's same opening shining animation from before plays, before rapidly shrinking away into the top of the "A" in "GEAR" and the credits appearing.

Technique: Unknown. CGI for the Heavy Gear II variant.

Audio: Unknown.

Audio Variants:

  • On the Heavy Gear II variant, it has the cinematic's opening theme, coupled with a long whoosh when the GVR logo shines at the start, followed by a loud, gunshot-like "bang" when "P R E S E N T S" slams into place.

Availability: Seen on GVR's earliest arcade machines and games, including the original VR Vortek and its successor VR Vortek II (both of which are incredibly rare to find). It has also been used on Heavy Gear II for the latter.

2nd Logo (Early 2001-)

Visuals: Same concept as before, but the circle's outline is now blue and has an inner thick white outline. The "tailfins" from before have also been thickened and shortened, and the rest of the circle is colored blue from the inside. The wordmark was also updated, now rendered in all caps, and the words "GLOBAL VR" are now italicized and in white, and broken into 2 center-aligned lines, complete with a blue outline around them. This logo has seen different animations over the years. Here are some:

  • 2002-2003: Over a black background, the Global VR logo, rendered in 3D, zooms out sideways, facing towards the "V". It then tilts itself upwards and zooms out towards the center. The end product has a shine on the right half of the "L" in "GLOBAL".
  • 2003-2005: On a white background, the GVR logo (now flat) zooms out from the "V" as it shifts itself slightly down, creating a motion blur effect. As it shifts itself slightly upwards and settles in place, a drop shadow is cast.
  • 2004-2005: Over an animated grayscale cloud background, the aforementioned GVR logo zooms out from the center of the circle, leaving trailing lights in the process and revealing a black background. At the same time, the cloud background from inside fades into the blue color. Once the logo settles in place, a blue aurora light flashes behind it. The logo then shines with the light traveling from right to left as the aurora dies down.
  • 2006-2007: On a black background, a large, bright white flash rapidly zooms out, which then morphs into the GVR logo. It then zooms in at a slightly fast pace. Once the logo appears large enough, a blue aurora light glows out of the logo. As it dies down, the logo shines in a clockwise fashion and gradually zooms in continuously.

Variants:

  • On games based on EA properties, the byline "GLOBAL VR is an authorized Electronic Arts distributor." fades in below or on the right as the logo settles in place.
  • On some older games, the still flat logo (albeit smaller, and with a curved line stemming from the bottom-middle-left, and going around the progress bar) is used as a full-fledged bootscreen (dated July 17, 2002),[b] complete with the fade-in animation and progress bar from the Windows XP bootscreen that it replaces. Oddly enough, it uses the green progress bar, implying that it runs off the Home Edition, as opposed to Professional or Embedded.
    • On later XPe-based games, it is completely still, due to using boot.bmp to render the screen as opposed to fully replacing the default bootscreen within the kernel.
    • On some newer games (including some revisions of Aliens: Extermination [2006] and EA SPORTS NASCAR Racing [2007]), the GVR logo is replaced by the Play to Win logo (referring to GVR's Tournament Play program; dated May 24, 2006), with "NOW LOADING_ _ _ _" on the bottom.
  • A still version exists, where the logo is completely flat. This is used setup splash screen (setup.bmp; dated August 22, 2002) for the installation of the GVR games.
  • A variant exists where the still logo is rendered in 3D and is semi-transparent on a black background. This is used as a wallpaper (Gvr_Desktop.jpg; dated July 8, 2004) on the Windows XP Embedded desktop after restoration, and on some games (other games, such as the aforementioned NFSU and PGATGTC have their own temporary "loading" wallpaper).
  • On Beach Head 2000 (2000/2002) A semi-transparent ring of fire appears as the GVR logo in the 1st version zooms out into place. The wordmark then fades out, along with the "tailfins", leaving behind a metallic circle.
  • On the arcade version of Need for Speed Carbon (2006/2008), the still logo (using an alternate 3D version) gradually zooms in. A few seconds later, the EA byline from before fades in in small print on the bottom right of the logo, which is also zooming in with the logo.
  • On Aliens: Extermination (2006), the still logo from the wallpaper variant is placed over a space background with green aliens on the bottom of the screen, coupled with the URL.

Technique: CGI. None for the still variants.

Audio: A long, jet-like descending whoosh, followed by another one, but shorter, and a deep synth "bong", leaving behind a deep bass (if one listens closely, that is). None for the still variants.

Audio Variants:

  • On Beach Head 2000, there are helicopter sounds as the logo forms, followed by a short double thud sound when it settles into place.
  • On Need for Speed (GT), the game's intro theme is used, coupled with the game timer's beeps throughout the logo.
  • A variant exists where the deep bass after the "bong" lasts a little longer. This was spotted on Need for Speed Underground.

Availability:

  • Still version: Used on some games' demo cinematics on the VR VORTEK V3, and can be seen on Aliens: Extermination, Need for Speed Carbon, and some other games. It is also used as a boot screen on some games (including Aliens: Extermination and some revisions of EA SPORTS PGA TOUR Golf Team Challenge; others may use the "Play to Win" boot screen instead or none at all, due to using the "/noguiboot" switch, likely in an attempt to cover up the Windows-related elements).
  • First version: Seen on Need for Speed (GT) (2002/2003), EA SPORTS PGA TOUR GOLF Championship Edition III (2004), and EA SPORTS PGA TOUR Golf Challenge Edition (2005).
  • Second version: Seen on the demo cinematic for Invasion Earth (2004) for the VR VORTEK V3 (2003), when highlighted on the menu, and on the arcade version of Need for Speed Underground (2003/2005).
  • Third version: Can be seen on EA SPORTS PGA TOUR Golf Team Challenge (2006) and EA SPORTS NASCAR Racing (2007).

Legacy: This logo is memorable for those who grew up playing GVR's games in arcades.

Notes

  1. Heavy Gear II is referred to in the cinematic as Heavy Gear Extreme.
  2. The raw bootscreen is titled "global VR xp.bmp"[sic], which is stored at the drive root (dated July 17, 2002), while the rendered one replaces the default Windows XP bootscreen, as stored in NTOSBOOT.EXE (which is a modified version of ntoskrnl.exe; dated July 26, 2002).

References

  1. 1.0 1.1 1.2 Bayer, Ken (May 1, 1998). "GLOBAL VR, INC. (2107404)". California Secretary of State. Retrieved December 8, 2023.
  2. "Ken Bayer - President - Global VR". LinkedIn. Retrieved December 8, 2023.
  3. Dunne, Alex (January 9, 2001). "Gamecom To Acquire Global VR". Game Developer. Retrieved December 28, 2023.
  4. Harris, Wes (January 30, 2001). "GLOBAL VR signs four game agreement with Activision". Global VR. Retrieved December 28, 2023.
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