Sunrise

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (March 14, 1981-July 1983)

Visuals: On a black background, 3 beams of light strike the screen, forming a strange-looking "N". It glows for a second before a blue circle appears around it and "NIPPON SUNRISE INC." rises from the bottom of the screen. Several red rays then emerge from the circle, all before the circle flashes and they stop. The background then fades to white.

Technique: Cel animation.

Audio: Something that sounds like metal waving around, ending with a futuristic gleaming sound, or none.

Availability: First debuted on the first movie of the Mobile Suit Gundam movie compilation trilogy. Seen on the subsequent films of said trilogy, Crusher Joe, and Fang Of The Sun: A Documentary/Document Dougram. Other films will just have a in-credit notice.

2nd Logo (July 9, 1983)

Visuals: On a blue background, several orange sunbursts rotate about. A humanoid figure then "swims" up to the center of the screen, bringing up the sunbursts with it before going into a pose. The figure has a plain look to it, wearing a white headband with the Japan flag attached to it, a red cape, yellow underwear, and a cyan "N" on his chest. The figure then points to his lower left and a white laser emerges from it, scanning it across the bottom of him to reveal the credit for Nippon Sunrise. It then goes back to its original pose as the sunbursts disappear.

Technique: Traditional animation.

Audio: Only the sounds of the moving and the laser.

Availability: Seen only on Choro Q Dougram.

3rd Logo (March 12, 1988-1993)

Visuals: On a black background, an orange streak and a blue streak swirl around and meet in the middle, before retracting. This causes the screen to flash white, and a blue/orange disc flips towards the screen, one half being solid and the other being segmented. They split into an abstract "S" shape. "SUNRISE" then zooms out and settles below the logo.

Technique: CGI.

Audio: The opening theme of the movie.

Availability: Seen on the Mobile Suit Gundam movies Char's Counterattack (1988), F91 (1991), and The Last Blitz of Zeon (1992).

4th Logo (1996-2004)

Visuals: On a space background, a translucent Sunrise logo spins away from the screen, while another drops down and sparkles come together in the middle. The 2 copies then come together as "SUNRISE" emerges from it, but in a different font and having a segmented dot on top. The logo then ripples, causing the background and logo to fade to their proper colors.

Technique: CGI.

Audio: A four-note synth tune rising with every note, ending with a ding. Sometimes, there will be no sound.

Availability: Seen on Gundam Wing: Endless Waltz -Special Edition (1998), Escaflowne: A Girl in Gaea (2000), Crush Gear: Kaizaban's Challenge (2002), and home video releases of any Sunrise anime. It was also seen on the short-lived Fox Kids broadcast of The Vision of Escaflowne (1996) in 2000.

5th Logo (May 28, 2005-)

Visuals: On a white background, Haro from the Gundam franchise rolls into frame and jumps in excitement. Haro then rolls towards the Sunrise logo as it revolves around and Haro flaps above the logo. It drops onto the text, causing it to ripple and bounce a bit, before the logo wipes to the print form.

Variants:

  • In the HD remastered version of Gundam SEED Special Edition, as well as Gundam SEED FREEDOM, Haro's color is pink instead of the usual green. This refers to Lacus' favorite Haro called "Pink-chan / Mr. Pink".
  • In Love Live! Sunshine!! The School Idol Movie: Over the Rainbow, the logo changes into the English Love Live! Sunshine!! logo.

Technique: CGI.

Audio: Three separate chimes for Haro bouncing, each of them are taken from the Nash Music Library.

Audio Variants: In the logo's first couple years of usage, bouncing sound effects were used instead of chimes. Sometimes, when it ripples to the print form, the final chime is used. Other times, it's silent.

Availability: It debuted on Mobile Suit Zeta Gundam: A New Translation - Heirs to the Stars. Seen on any current movie or home media releases of their anime since then, like Love Live! The School Idol Movie (2015), among others. With the renaming of Sunrise to Bandai Namco Filmworks, the days of this logo may be numbered. However, it remains in use, due to Sunrise being a brand name.

Sunrise
Bandai Namco Filmworks
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