Belga Home Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Belga Home Video is the video distribution branch of Belga Films, based in Brussels, Belgium. It is mostly specialized in video distribution in the French-speaking parts of Belgium and Luxembourg, including most of the Lionsgate catalogue and the films by EuropaCorp. The company, along with its cinema division, was purchased in 2010 by AFAS Belgium.

1st Logo (1990s-2010)


Visuals: On an orange/blue gradient/spotlight background are a pair of feet descending from the top of the screen. A filmcell goes off the water and surrounds the legs, and it is later revealed to be a woman with an arced body holding a cube behind her. The filmcell is then surrounding the trademark hot air balloon of RTL. The statue, balloon and filmcell move to the right of the screen. Finally, the words "BELGA home video" appear in a flash.

Trivia: This logo was also used, in a slightly different version, as the intro of "Les Grandes Premières" on Luxembourg TV channel RTL-TVI, from 1994 to 2002. It also had a different music until 1999, were it started to use a slightly lower-pitched version of the Belga Home Video jingle.

Variants:

  • Early VHS and DVD's also had "in association with RTL-TVI and Club RTL" written under "BELGA home video"
  • A still version exists.

Technique: CGI.

Audio: A synthesized score that begins with a buildup, and ends with an orchestral hit.

Availability: Only seen between Wallonia (French-speaking part of Belgium) and Luxembourg. It can be found on the Belgian DVD releases of films like Farinelli, The Scarlet Letter, Deep Rising, House on Haunted Hill, Crash, Resident Evil, The Mothman Prophecies, The Jacket, Arthur and the Invisibles, Taken, Nim's Island, and the first two Twilight films, among other films distributed by Belga Films. The "in association" variant can be found on VHS/DVD releases of U-571, The Piano and Le Roi Danse.

2nd Logo (March 16, 2010-)


Visuals: Just the last seconds of its movie counterpart, with "FILMS" replaced by "HOME VIDEO". Also there is no blue glow behind the logo.

Technique: CGI.

Audio: The last few seconds of its movie counterpart's theme.

Availability: Seen on DVD/Blu-Ray releases from the company since 2010. It first appeared on the DVD release of The Fourth Kind, and is also seen on titles like The Runaways, The Three Next Days, Unknown, Source Code, The Hunger Games and its sequels or Inside Llewyn Davis.

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