VideoVisa, S.A.

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (1985-1989)


Visuals: On a blue/black gradient background with blue rectangular blocks at the bottom, gold lines appear from the lower left-hand corner and become a series of gold bars as a silver sphere flies above in shadow. The bars disappear and reappear at a different position, then fly to the right, reappear at a further distance from the camera, and fly towards the lower right-hand corner. Then a stylized "V" that vaguely resembles a "U" with both ends bent outward files in from the left, and the silver sphere floats down and through it as the gold bars settle within the "V". As this happens, the action fades to a white screen with a red segmented trapezoid with a curved bottom and a white segmented circle within. That zooms out, and "VIDEOVISA" in black flips in below.

Variant: On some early tapes, the whole thing fades to a blue screen as "PRESENTA" in white spins in.

Technique: CGI for the first half, and 2D animation for the second half.

Audio: Ten bars of synthesized warbling, followed by a synth-pop fanfare.

Availability: Seen on some Mexican videocassettes at the time, including Footloose and Song of the South, among others.

2nd Logo (1989-1995)


Visuals: On a black screen, gold bars (more elaborate than in the previous logo) appear from the top and criss-cross with each other, revealing a 3D gold version of the segmented trapezoid with the circle within. "VIDEOVISA" zooms out below.

Technique: CGI.

Audio: In its first year, a hard synth rock piece was used. Later on, a brass-heavy synth-pop fanfare was used.

Availability: Like the last logo, this was seen on Mexican videocassettes at the time, including Robin Hood and Cinderella, among others.

3rd Logo (1995-2001)


Visuals: Against a blue screen, the logo from before zooms in spinning before settling in the center. When it does, it cuts to the warning.

Variant: On Columbia TriStar Home Video releases, such as The Swan Princess, the background is the same black-blue gradient as the 1993 CTHV logo.

Technique: 2D animation.

Audio: A loud synthesized whoosh.

Availability: Seen on later VideoVisa tapes, including Mary Poppins and Goofy's All-Star Olympics.

VideoVisa, S.A.
Televisa Home Entertainment
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