New & Unique Videos

From the Audiovisual Identity Database, the motion graphics museum


Background

New & Unique Videos is a San Diego-based education video producer and stock footage library. The company was established by Crystal Pyramid Productions founders Mark Schulze and Patricia Mooney to produce instructional videos.



1st Logo (June 10, 1985-2008)

Visuals: On a black background, "New & Unique" slides down from the top. Afterwards, six flashing lens flares reveal "VIDEOS" made out of geometric or rigid shapes.

Technique: Analog computer animation.

Audio: A short, energetic rock and pop fanfare.

Audio Variants:

  • Sometimes, there will be no music or the opening theme of the tape plays over.
  • On a 2008 print of Battle At Durango: First-Ever World Mountain Biking Championships, the audio from the 3rd logo is heard.

Availability: The logo made its first alleged appearance on Common Sense Self-Defense for Women with Garry Wooten and was used throughout the years for the company's demo reels, most notably their 2007 reel. It was also seen on a 2008 print of Battle At Durango: First-Ever World Mountain Biking Championships.

2nd Logo (July 1, 1989-September 13, 1991)

Visuals: This is an in-credit version of the previous logo, featuring an underline underneath the lowercase letters. The visuals are usually themed to the theming of the video.

Variants: Depending on the tape:

  • Ultimate Mountain Biking: "New & Unique" is black and "VIDEOS" is made up of individual colors from a rainbow as well as having a gray shadow facing the bottom right. The logo appears and exits through a flying transition.
  • Lessons in Cycling: The logo is in gold with thin and thick inner and outer borders, a black shadow facing the bottom right, and a checkerboard pattern for the underline. The logo's entrance and exit consists of a stretched, flying effect.

Technique: Analog computer animation.

Audio: The closing theme of the tape.

Availability: So far, this logo has appeared at the end of Ultimate Mountain Biking and Lessons in Cycling.

3rd Logo (December 17, 1990)

Visuals: On a green background, the logo from before is seen rotating on their z-axis. "New & Unique" is in black and revolving clockwise whereas "VIDEOS", now in orange and with a thick horizontal underline for the lowercase letters, is spinning the opposite way.

Technique: CGI.

Audio: A high note, keyboard jingle plays in the background, performing about 10 notes while a few chord legatos play alongside it. There is also a narrator saying "A New & Unique Videos proudly present".

Availability: So far, this logo has appeared on Battle At Durango: First-Ever World Mountain Biking Championships.

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