Mad Video

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (1980s-1990s)

Visuals: Over a black background is the stylized serif "MAD" text with the bottom-right part of the "M" used as a descender, with a red bar underneath it that is connected within all letters. Underneath it is the text "MAD VIDEO".

Variant: Some releases omit the "MAD VIDEO" text, with the logo positioned in the center.

Technique: A still computer graphic.

Audio: None.

Availability: Seen on horror releases, most notably Death File.

2nd Logo (2017-)

Visuals: On a black background, a bright flash rapidly occurs, leading into white noise. It starts dripping out, to reveal a worn-out grainy red background with the "MAD" text from before, which starts to slightly zoom out. The background then starts to become more reddish, before leading into a series of red-tinted gruesome images, as each of the images reveal the words "MAD VIDEO". The images fade out, with the logo changing to red and a green and yellow rectangle fading behind the logo and text.

Technique: Advanced computer animation.

Audio: A static sound, leading to a shattering sound played in contrary, with a deep jarring chord, alongside a buzzing effect held over the end.

Availability: Seen on horror releases, including Ni natta janku-shi to sangeki.

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