Fullmedia Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Logo (2000-2006)


Visuals: On a white background, a cube tumbles in from the right side of the screen, turning counterclockwise as it hits the ground and bounces off of it. It consists of 27 cubes, layered up to create a 3x3 cube and having 9 of those cubes in gold, and the rest in silver. The most exposed faces of these silver cubes also a have a black color to them, resembling an "F". As the cubes fly in, it lands on its lower right edge and bounces a few times before tilting onto its bottom and settles down. The middle set of cubes start to rotate towards the right, struggling to get through before jerking into a diamond shape, in which the text "FULLMEDIA" in a bulky font appears below, with a flat 2D version of the cubes right of it.

Variant: An early variant of this logo, exists. On a black background there are some silver and orange rounded squares that zoom quickly. When the center square set on its center, the symbol turns into the same 3x3 cube from before, zooming and turning on the lower-right edge. The animation, then proceeds at normal.

Technique: CGI.

Audio: Wooden plinks are heard throughout as a synth drone starts to play in ascending/descending tones. Loud clanging noises emerge from the cube as it hits the floor, and then a rising synth tone plays when the middle cubes start to rotate and ends with a final clang. It ends with a mystical synth warble playing over the plinks.

Availability: It was seen on Japanese tapes of exploitation and low-budget films from the time, like Nezulla, Cannibal Holocaust: The Beginning, and other movies and programs.

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