3M Video (UK)
CML71 and PAV123
Captures by
CML71
Editions by
Eric S., CML71, Livin' and GoAnimateFan199Pro
Background
3M Video was the home video division of 3M United Kingdom, the UK branch of American conglomerate manufacturing company 3M (itself founded as Minnesota Mining & Manufacturing).
Logo (February 1983-January 1984)
Visuals: In darkness, the screen brightens up into a light blue background, there is an animated cylinder with a plain facial expression. Suddenly, a man with an all-white suit and a triangular head walks in from the right and excitedly paints the cylinder yellow, much to the surprise of the cylinder itself, and carries it to a row of rainbow colors made up of circles. The man places the cylinder in an empty socket on the yellow row and hammers it down with a mallet. Feeling a sense of accomplishment, he grins while leaning on the mallet, then the background turns black, the cylinder he slammed in lights up, and then the rest of the row outwards. The man then disappears and the rest of the lines wipe in from top to bottom, before it cuts to the rows zooming out and rotating around as the dot pattern fades out. The lines then zoom out its actually a large "V" shape made of a orange-yellow-green-blue line pattern (out to in respectively), and a cut around the middle, and then the 3M logo in white flashes in at the top, followed by "V I D E O" in the gap below.
Variants:
- A still version of the finished product, with thin rainbow lines and the 3M logo made up of what appears to be TV static, was also shown.
- A sped-up version also exists.
Technique: Limited traditional animation mixed with camera-controlled and backlit effects.
Audio: A Moog jingle that ends with a long-lasting synth note with "BOOM!!!" sounds in sync with the animation. The short version used the last few seconds of the normal audio followed by a cartoon-like sound effect that sounds like a yodel, which then abruptly cuts to silence as the camera zooms back.
Availability: Seen on many pre-cert releases from the company around the UK, such as TAG: The Assassination Game.
